The answer to, When is a White T-shirt not just a White T-Shirt ? Well, basically when it’s a Selfridges exclusive Designer T-shirt as part of their ‘NO NOISE’ initiative. No Noise centres around the re-launch of its legendary Silence Room, first created by the store’s visionary founder, Harry Gordon Selfridge, Yes him of the hugely successful Sunday night drama on ITV, in 1909. The new Silence Room presents a fresh take on the original model but with the same purpose: providing an oasis of quiet for those eager to take uno momento to pause and switch off from the hard toil of retail therapy. Designed by renowned architect Alex Cochrane, famed for his work on amongst other projects Sotheby’s and Heathrow Airport. This serene space will be created to encourage a mental detox and visitors will be asked to leave shoes, mobile phones and 21st century distractions at the door, how very zen.
For anyone who hasn’t seen the period drama, Mr Selfridge, the aforementioned retail maverick was known for not only revolutionising the way we shopped but turned the experience from a necessity into very much a leisure pass time and experience within itself. In the purist spirit of No Noise, six leading international fashion brands(Dries van Noten, Jonathan Saunders, Raf Simons, Paul Smith, Marni and Hunter Gather) have created limited- edition men’s white t-shirts – each with unique design details, such as Dries van Noten’s season-defining camo print and a bold embossed ‘X’ on Raf Simons’ style, making them covetable collector’s items.
(shot by Surgery TV a new fashion TV channel by Surgery PR)
Ok, before we start this morning I’ve a bit of a rant to get off my chest and I think it probably best put in the quote I’ve given to couple of publications, when asked to give my opinion on some of the more out there menswear shows we’ve seen this week during LC:M ;
OK end of rant, but I just find it sooooooo boring and lazy when people rip into Menswear, normally journalists who have very little experience of it and belittle and humiliate it when it’s a multi-million pound industry that is essential to the global economy and keeps millions of households in jobs every year alone.
Over then to the re-furbished Cafe Royal for the Richard James Show who celebrates 21 years in the biz in 2013 and as you would expect showcased exceptional suiting and great re-working of the classic tuxedo in iridescent tones. According to the press release is was inspired by a unique fixture of London living that abounds with a curious, colourful life of its own. OK must have missed that but it was a great show.
A hop, skip and a jump over to join Patrick Grant at E.Tautz, here he offered his usual top class formal attire, where he perfectly blends the timeless traditions of Savile Row, yet manages to always deliver a bang up to date range. E.Tautz is one of those shows where you catch yourself thinking, want that, and that ohh and that. Keep it up sir.
Up next can only be described as an assault on your senses, almost a styling mugging, one could say. Kate Eary, managed to mash-up colours, patterns, prints and trends all without making look like some street wear dogs dinner. Everything from the styling to the music all worked in Eary’s favour. If you were feeling anyway jaded before you certainly felt lifted after that.