As probably, one of the best known names on the British high Street, House of Fraser has services its customers with a pleasurable department store experience nationwide for over 160 years. So for Winter 2013, the company is launching a new menswear lifestyle brand, which draws richly on this impressive pedigree.
The brand takes its name from the iconic chain of department stores founded in 1871 and established by Army & Navy officers. The brands rapid expansion across British overseas territories included emporiums in the UK as well as depots in New Delhi, Calcutta and Bombay. Renowned for stocking everything you could think of, from furniture to firearms, watches to hatpins, Army & Navy was acquired by the House of Fraser group in 1976. The original store in Victoria trades successfully to this day.
Army & Navy caters for the male who want functionality with a touch of fashion. Whether those men range from the intrepid highland explorer to the humble dog walker, the brand promises something for every modern man. Performance outerwear is a highlight of the collection. Waterproof jackets with sealed seams, concealed pockets and detachable hoods available in forest green, navy and black are inspired by traditional Army & Navy camouflage. The collection also includes; twisted yarn knitwear, and the ubiquitous checked shirt.
A capsule collection of essential accessories complement the range. Ribbed hats and scarves spun in Italian lambswool, technical hiking socks, for those dark cold winter’s days, have been cleverly crafted from three key fabrics to create the ultimate in comfort and durability. Basically something for every man whether it’s enduring the daily commute on those cold, dank, dreary days of Winter or if your more of an outdoorsy type a guy, ensuring your toasty on a weekend biking, hiking or hauling your sorry ass up the side of a mountain in the name of fun.
This is the Peakstorm coat, a key piece from the Army and Navy range . It’s a waterproof jacket with sealed seams, concealed pockets and a detachable hood. Fancy one, well you blinking well can, all you have to do is sign up to <Clothes-Make-the-Man.com from now until midnight (GMT) on 11th November 2013 & it could very well be.