Short, back and sides please – The return of the barber shop in a shop

The Murdock London Barber Shop at the Shop at the Bluebird in London

The Art-Deco inspired Tommy Guns barber shop at the Superdry flagship store

Regular readers of Clothes-make-the-man.com may have noticed of late a trend developing at menswear retailers with the addition of a traditional barber shop, but with the all important, contemporary twist, in their flagship store. However, this isn’t a new phenomenon, for years bastions of traditional department stores such as Selfridges, Harrods and some of the more old school House of Fraser stores such as the former Kendals in Manchester, have all boasted grooming emporiums to answer any possible requirement the dapper gent may request.

Nevertheless, the style pendulum has well and truly swung back in favour of the traditional barber shop experience. In the last few months alone we have seen the brilliant Murdock London open at the uber trendy Shop at the Bluebird on the Kings Road in London and then only last week we had Ted Baker inviting us to experience his Turkish inspired Ottoman Lounge, as you fans of Clothes-make-the-man.com will know only too well.

Mr Natty himself, Matt Raines at Albam

Nonetheless, these retailers are far from being on their own on this particular grooming tip. TopMan have enlisted the service of top barbers Sharps, as too have Ben Sherman who are soon to open this service in their Islington, London store . Superdry have opted for the grooming skills of Tommy Guns for their retailing flagship stores. Tommy Guns are particularly known for creating a striking environment that blends heritage Barbershop influences, faux narratives and modern day craftsmanship to their hair cutting prowess. And those guardian of No 1 Savile Row themselves, Gieves & Hawkes are a dedicated contemporary oasis within their traditional male haven, maned by Gentlemen’s Tonic.

Also, we have seen the likes of Albam, yes trendsetters extraordinaire Albam, who have been offering the unique services of Matt Raines and his Mr Natty brand within their stores.

And for our Irish readers, or if planning a trip to the Emerald Isle, the wonderfully stylish Brown Thomas have recently opening their own grooming enclave in Brown’s offering packages from the ‘10 minute Quick Fix’ and the ‘40 Minute Rejuvenation’

Although, the first time I saw this new modern day trend, of a return to the barber’s chair within a men’s shopping experience was with the Mancuian style gurus Oi Polloi. Who for years in their original store, had queues out their door waiting to take advantage of their single barber’s chair.

Get that all over smell to snare a mate(not that kinda mate) – Grooming

Following a Pan European study, Lynx or Axe depending on where your reading this wonderful blog, found that, an unsurprising 88 per cent of girls claiming that bad hair can be a major turn-off (que the sound of teenage lads stampeding off to their local chemist to buy this range). They believe that hard and crunchy hair look caused by traditional hair gels has been consigned to history and following on from this study the Lynx scientists in white coats, formulated and dreamt up this complete hair care range designed to fulfil male hair needs and the need of single guys to get a better half.

Developed with powerful, ingredients to fight dirty, greasy, flaky and over-gelled hair,(YUK) the new shampoo collection helps men get healthier looking hair.

All products in the range are designed to suit different hair needs and address every man’s hair concerns:

  • Anti Dandruff with active zinc to avoid those nasty white flakes
  • 2 in 1 shampoo and conditioner to speed up your clean
  • Deep Clean to purify hair by removing grease, oil and product build up
  • Just Clean a shampoo for normal hair that makes it easier to style
  • Attract a shampoo with a more sophisticated long-lasting fragrance

Then to complete the hair transformation those clever geeks have come up with a range of styling products to achieve everything from a ‘spiked-up’ look, a clean cut look or the ‘just got out of bed’ messed-up look:

Spiked Up Look (Structuring cream)

Messed Up Look (Re-workable Paste)

Clean Cut Look (Defining Wax)

Attract extreme Hold Cream Gel

Extra Strong Hold Cream Gel

Strong Hold Cream Gel

The range is available from all good stockists and for more information on the Lynx Hair range visit www.facebook.com/lynxeffectuk or follow @LYNXEFFECTuk (#lynxhair)