Words by Keanu Adorable
Italian footwear brand Diadora is a renowned brand when it comes to tennis gear, and tennis legend Bjorn Borg is the brand’s most iconic figurehead. Diadora is famed for being the brand of choice of Bjorn Borg dating back to 1981, Diadora designed the B.Elite (the B stands for Borg) silhouette for Bjorn and is one of the most celebrated tennis shoes ever made.
With the release of the movie Borg vs McEnroe hitting the big screen later this month on the 22nd, it seems only fitting that the iconic B.Elite style, instrumental within the sporting history of that decade is enjoying a resurgence amongst sports fans and hipsters alike. known for his on-court outbursts, LaBeouf’s depiction of former World No. 1 tennis player John Mcenroe, is not to be missed. The actor even made a comparison stating that both him and McEnroe are “passionate, perfectionist, narcissistic.” The plot follows the pair’s iconic battles in the tennis court throughout the ’70s and ’80s, which eventually culminated in the 1980 Wimbledon Men’s Singles final — a match viewed by some as the greatest ever. McEnroe’s legendary “You can not be serious!” rant occurred the following year in a match at the same tournament. Watch the trailer below:
The B.Elite shoes are available in various designs and colours for both men and women, to browse the collection on line click here.