Huntergather is a new concept in fashion retailing, based around a creative hub assembled by fashion legends David Bradshaw, with founding partner Chris Bailey. Bradshaw has operated as Huntergather for 15 years during which time he has been creative director for a couple of brands you may have heard of, called, Prada, Calvin Klein, Versace and launch editor of British GQ Style. He is currently reinventing Versace’s diffusion label, Versus, turning it into the first digital brand with an international network of integrated concept stores. As for Bailey not to be mistaken with Fashion’s other Mr C. Bailey, has an envious pedigree with includes revolutionising the menswear market with his trailblazing Jigsaw Menswear brand which created a new level between designer and high street.

Huntergather is a collective; a repository of ideas; a gathering of minds and a fashion label. Beginning with a men’s capsule collection, the brand has expanded to include womenswear as well as numerous collaborations and special projects. A flagship store in Marylebone as well as huntergather.com – an ecommerce site complete which– aims to be an editorial hub, interactive gateway and forum for discussion. Gathering film, photography and the finest writing and in turn showcases the full creative concept of the brand.

Huntergather’s debut men’s collection contains everything he desires from the perfect white shirt, a statement bomber jacket, to classy cashmere and a contemporary pea coat. Neither high street nor haute couture, it is affordable luxury for the modern man. Collaborating with iconic brands, items that take a novel approach to classics include a partnership with iconic shoe label Grenson to create an exclusive brogue.