Words by Charlie Britton

When it comes to clothes shopping, a favourite and must-visit store on the majority of peoples lists is H&M. The Swedish clothing giant operates in 62 countries, with 6 other brands operating under the H&M group umbrella. These are COS, Monki, Cheap Monday, & Other Stories, Weekday and its newest member, ARKET.

As the second largest clothing retail company worldwide just behind Spain-based Inditex, who are responsible for the likes of Zara, H&M group has well established its name in the industry and is showing no signs of slowing down any time soon. The introduction of ARKET proves that the fashion brand still has more to give and we’re excited to see what the future holds for the Swedish clothing company.

Introducing ARKET

arket regent street store

ARKET, meaning ‘sheet of paper’ in Swedish, has launched it’s first store at 224 Regent Street in London, next door to H&M group’s first British based Weekday store which also opened its doors just weeks ago. ARKET’s offerings include menswear, womenswear, kids and home products, tailored towards the modern-day individual. It’s mission is to ‘democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time.’

To fully understand the brand, we went down to the ARKET store in London to view the store concept and products offerings. The store looks great and strongly represents a Nordic style of living. The minimal colour palettes used throughout the interior work well by giving the products the limelight and the shelving and furnishings are well fitted, contemporary and functional.

arket interior regent street
The new Regent Street store occupies 2 stories of an old department store corner building, incorporating womenswear and kids on the upper floor and menswear, homeware and even an ARKET cafe on the ground floor. The character of the building only complements the brand, reinforcing a Scandinavian style of living. This is again exaggerated in-store with the use of lifestyle elements, design details and products that fit with the brands unique selling point.

The Product

With offerings from other brands such as COS, H&M and Weekday, we were keen to see what ARKET could bring to the table in terms of originality and design. Weekday tailors towards the younger generation, with a focus on modern and mindful fashion. COS heads upmarket slightly, offering modern, functional and considered design. Both brands are heavily influenced by Scandinavian design, so we expected to see a similar approach with ARKET.

The product is very much similar, but different, in respect to COS. Its almost as if COS have taken its more formal collections and products and expanded this into its own brand. The price point is again very similar to COS, however ARKET stocks several other brands and produces slightly more expensive garments, especially in regards to outerwear.

Arket menswear

The majority of the mens, womens and kids collections are very simplistic, minimal and contemporary in design. The clothes work well as essential pieces, however it would also be very easy to build a wardrobe from the brand. Block colours, tailored fits and on-trend details run throughout the menswear collections, making it easy to build stylish and flattering outfits that’ll work well through the seasons.

arket menswear

The homeware products are what we would expect from a Scandinavian brand. Functional, aesthetically pleasing and well designed are words that come to mind, with colours, materials and silhouettes strongly representing a Nordic style of design used throughout. There are definitely some homeware products we would love on our shelves at home and in the office, so it’s worth checking them out if you’re planning on redecorating anytime soon.

arket lifestyle

ARKET plans to expand its store offerings across Europe, with another UK based store opening in Covent Garden in the coming months. Here at Clothes Make The Man, we’re excited to see how this brand moves forward and encourage you to check out a store soon. Alternatively, the brand is of course available to purchase online at ARKET, so pay it a visit to check out the collections for yourself.

by Keanu Adorable

Tis the season of blessings and joy, and there’s no excuse to just throw on a Christmas jumper that you dug out from the back of your closet that you got from your mum or significant other from last year or could even be the year before. Whether you’ll be roasting chestnut on the open fire or down the pub with your mates, we here at Clothes Make The Man are going to make sure you are prepared for the season’s events ahead and have your Christmas wardrobe covered.

Christmas Office Party

Dressing the part and knowing what to wear can sometimes be a tricky issue, should it be super formal or super casual, or somewhere in-between? A no brainer and the key piece of fashion advice when dressing, you should wear what the occasion dictates. If there is a dress code or theme to the party, then stick to that.. A perfectly tailored suit that’s easily adaptable or semi-formal blazers and trousers will complement cocktail looks. Keep things classic with dusky navies, subdued cobalt and muted greys. Stick to tailored suits that are fitted, but not too tight. Keep blazers figure hugging, fresh and modern and alter pants to just skim the top of the footwear.

Blazer

Shirts

Fitted dress shirts are proper, classic and safe in whites or powder blues. With that in mind, a modern or brighter patterned button down shirts can give a new edge to your outfit, provided they are not too over the top. Build on the colour of your suit with complementary shades that will look presentable and well put together.

Shoes

Great shoes should not be overlooked or underestimated. A traditional round toe leather Oxford is timeless and the shoe of choice for that smart attire look. Upgrade your style in authentic leathers and switch things up with different textures like brogue punch holes. Loafers can be considered if the event is less formal but keep them relatively classic with colours in and black, navy or brown.

Christmas Eve

Whichever style Christmas Eve you tend to have, it’s also a good time to chuck on some fresh threads and look your best. This night is one of the best times to get together with friends and have a good drink down your local or have a more traditional family gathering and a takeaway or head out for a meal, casual attire would suit best, but it’s important to add a bit of a bit of swagger too. Pieces we recommend are overcoats and roll neck sweaters that will keep you warm, these can paired with smart trousers and smart looking trainers.

 

Christmas Day

Start the day of right with with these pair of White Company Pyjamas, will make sure you get a good nights sleep for the big day, and feel the warm cheerful christmas spirit with your family.