With Father’s Day a little over a week away, we thought the launch of the French Fragrance house, Azzaro‘s new men’s scent was timely but more so is its backstory for the inspiration behind the fragrance. Founder of the brand, the late, Loris Azzaro shared two great loves, the first his close relationship with his grandson Romain and his attachment to the Mediterranean Sea were the sources of inspiration. With Chrome Pure the driving force behind it, is to reconnect with these two major inspirations: the undeniable bond between a father and his son, and the sense of escapism conveyed by Chrome’s symbolic freshness.

This was the brief set for the creators of this new scent, perfumers Jacques Huclier and Olivier Pescheux, who have been responsible for such iconic aromas as Davidoff Horizon and Thierry Mugler A*Men. In the tradition of Chrome, Chrome Pure focuses on special bonds such as that between a father and his son witnessed during spontaneous moments, instances when time seems to stand still, magical everyday interludes that stay with you for the rest of your life.

Messers Huclier and Pescheux have done a sterling job in recreating the scent of Fresh long Summer days and the memories created during this time. A citrus-oriental-woody fragrance, Chrome Pure revisits Chrome’s emblematic freshness, creating a more textured and vibrant feel, with the addition of two new ingredients: The spicy-woody accents akigala wood and tonka bean join the white musks and mate leaves of the original version. Chrome Pure is a crisp fragrance, synonymous with purity, combined with a real feeling of vibrant freshness and strength, structured around sun-kissed moments.