After teasing us for some time with pop up barber shops within their Aveda Salon in Covent Garden, Aveda have finally and with much anticipation launched their new and exclusive Aveda Men’s Grooming Destination at their Lifestyle salon and Spa. Promising to offer the best in men’s grooming, all from the comfort of one chair, ahhhh I’m relaxing with just the thought of it. This new Men’s offering boasts an array of services immersed in a unique approach to holistic wellbeing, grounded at the heart of all things Aveda.

Set in a dedicated and now permanent, sorry, am I getting a little overexcited ? ‘Men Only’ space, comes an urban yet rustic ambience. Led by barbering expert Stelios Nicolaou, who boasts over 20 years of experience. While enjoying your retreat from the stresses and strains of urban living, you can enjoy bespoke grooming treatments, with everything from a traditional barber’s shave, invigorating scalp massage or just a simple cut and style on-the-go tidy up and yes no need to move from your chair, ahhhhhh.

Additional to all this, gentlemen, you can experience the awarding winning Aveda Men produce range, hero products include the Aveda Men Grooming clay, Dual action aftershave and Pure Formance Shampoo and Conditioner. Offering something for every man, from express 15 minute groomed-to-go options, to the full barbering and maintenance works and while there you can buy time to create your own tailored treatments. So either the next time you are visiting London take a little time out to visit this haven or if you are a London resident, what are you waiting for ?