When you think of the great U S of A  you can’t help but think of denim, to be quite honest the two are pretty much synonymous with one another and think of an American Fashion designer famous for his denim, surely Tommy Hilfiger, must spring to the forefront of your mind.

Now come April 17th, the brand are launching an exclusive collection named ‘True To The Blue’ – a celebration of the denim heritage of the brand. The collection, which features styles for both men and women, pays homage to pieces from Tommy’s early ranges which were sold in his first store People’s Place (see image) back in the early 70s, as well as drawing inspiration from key denim moments throughout the brand’s history.

As part of this initiative the brand are also asking people to share a throwback images of a favourite denim looks they’ve worn on their social media feed(#throwbackdenim #HilfigerDenim). All posts will be aggregated and entered into a competition, and the fan who submits the best #ThrowbackDenim image will win an all-expenses paid trip for two to California. The contest will run from April 17 to May 9.

 TRUE TO THE BLUE KEY PIECES