Never one to do things by convention, the brand and house of Alexander McQueen has long been known for its dark, gothic and unusually beautiful nature in how it produces garments for both Womenswear and more recently menswear. After the untimely death of its namesake, figurehead and dare I say Spiritual leader, Lee McQueen who tore up all of the fashion protocol and did things very much his way. Still in keeping with Lee’s spirit and producing equally jaw dropping collections Sarah Burton has taking McQueen’s mantle and completely ran with it, to her credit.
For the Menswear Collection for Autumn 2012, the brand has produced a short film to showcase the range, which is directed by Marlon Rueberg, with music by John Gosling, The film very much captures the essence of McQueen and truly what the brand is all about.