7 WAYS TO CARE FOR MUSCLES AND JOINTS

Muscle ‘rehab’ is a wellbeing health must. New research from Deep Heat, the joint and muscle care specialists providing a range of thermotherapy topical solutions, has revealed that a staggering 71% of Brits have experienced muscle pain at some point and a scary 50% of the respondents polled in the same study said they have struggled with joint stiffness.

Worryingly though, the same research has found that Brits often ignore this discomfort with 44% admitting that if they had joint or muscle niggles, they would still carry on and continue to go to social occasions. Plus, if the distress was getting worse, 23% say they would still go to an event they had agreed to, regardless.

Can you imagine how much comfortable we’d be if we gave our muscles the proper rehab they needed?
It turns out, listening to our bodies isn’t a forte of us Brits as only 34% admit to doing this as a form of self care with 34% also admitting that they never even think about their muscle health – this includes 46% of 45- to 60-year-olds.

In fact, all age groups seemingly are experiencing muscle and joint distress; two out of five 18- to 29-year-olds have reported an increase in back problems over the previous year with 47% of 18- to 29-year-olds having to rest due to lower leg, ankle, or foot discomfort1. A staggering three-quarters of 30- to 44-year-olds know the warning signs that their body is telling them to slow down or give it some TLC; however, if they were in discomfort, 55% would not miss a work meeting.

Maintaining a stiff upper lip isn’t always advised though. Despite three in 10 survey respondents claiming that painful muscles will eventually heal themselves, 58% do rightly conclude that ignoring muscle issues could lead to future health complications. Injuries need to heal properly to avoid these complications.

The 101 on muscle rehab: Our muscles go through a lot on a daily basis, and even if you’re sitting still, muscles are working to hold you upright. So, when muscles are overstretched, overused, go through trauma or simply fatigue, muscle rehab is needed to allow healing to occur. After all, everyone wants to be moving comfortably without pain or aches. Muscle rehabilitation can involve particular exercises and movements to allow muscles to repair and become stronger, more flexible and more mobile; and it can involve various therapies including heat therapy, cold therapy, massage and compression. These promote healing and can help to ease swelling. See our 7 hacks on how to care for your muscles and joints, plus if you want to know more on heat therapy and useful muscle rehab exercises from page 2.

But what’s causing these muscle injuries?
Physiotherapist and advisor to Deep Heat, Sammy Margo says that there are a number of factors which could be causing muscular discomfort.

Firstly, exercise; over a third of respondents in the Deep Heat survey have had an exercise related injury.
“Although exercise is great for strengthening muscles and joints, we do need to be careful. Warming up and cooling down is vital as it prepares the body for the work it’s about to do, and also winds it down after. Nearly half (43%) of Brits don’t warm up before exercising, while 52% have admitted that they don’t cool down afterwards,” says Sammy Margo.

This is a recipe for disaster, and can lead to painful, long-lasting injuries. Sammy Margo adds: “Often, muscular injuries caused during exercise aren’t dealt with properly, and continuing to exercise causes the injury to reignite.”

However, exercise isn’t the only reason behind muscular injuries. Simple day-to-day movements, such as picking up the shopping, can cause incredibly painful muscle injuries in the back and our knees, for example. When we suffer from a muscular injury, ensuring we heal it properly, with the correct rehab practices, means that the likelihood of the injury coming back, is far less likely.
“Strains and sprains are common occurrences; however, we don’t want to keep getting ourselves injured. We want to get back to living a normal life,” says Personal Trainer Chris Ruxton,  who swears by Deep Heat as his go to muscle re-hab essential who reiterates how important it is that we live an active life; walking, exercising, and staying mobile.

Sedentary lifestyles can also wreak havoc on our muscle health. More than four in 10 survey respondents feel that the increase in working from home reduces activity levels across the day with 78% of Brits feeling that they should be doing more exercise and six in 10 revealing that they don’t know how much exercise per week the government and NHS recommends.

Sammy Margo explains: “The NHS recommends that we do at least 150 minutes of moderate intensity activity a week or 75 minutes of vigorous intensity activity a week,” says Sammy Margo, adding that it’s also advised to do strengthening activities that work all the major muscle groups (legs, hips, back, abdomen, chest, shoulders, and arms) on at least two days a week.

“Sitting still for too long, or limiting movement, can cause muscles to tense up, which can lead to aches. Habitual inactivity leads to a slew of health issues known collectively as hypokinetic diseases. Heat therapy, such as the Deep Heat Muscle Massage Roll-on Lotion offers a convenient, non-medicinal way to ease muscle discomfort,” she adds.

Weight gain is also an issue for muscle and joint discomfort.
“Weight gain and obesity put extra pressure on the joints,” says Sammy Margo. “So it’s important to maintain a healthy weight by eating a balanced diet and incorporating plenty of healthy movement into your life.”

It is possible to ease muscle discomfort. Check into muscle rehab: How to care for muscle and joints aches 

#1. Muscle Re-hab With Heat Therapy: Don’t overlook the power of heat! Although so many Brits are ignoring their muscular injuries, an impressive 52% do believe that heat therapy can support muscle rehab and long-term recovery from an injury. In fact, 43% have tried a topical heat therapy in the past for back or hip pain, with 57% continuing to use it.

Personal Trainer Chris Ruxton recommends Deep Heat Muscle Massage Roll-on Lotion as a useful heat therapy tool that can be used anywhere, anytime, particularly following an injury – where muscle fibres have knitted together incorrectly.

“This is my muscle-rehab essential as it’s a convenient, non-medicinal way to ease muscle discomfort topically. Use it daily to ease and release knots in shoulders, legs, and backs so you are more comfortable; use before exercise to loosen and soften muscles, so they move more easily; and use it to rehab soft tissue muscle, to help realign muscle fibres and break down adhesions and scar tissue,” explains Chris Ruxton.

Added to this, Chris Ruxton recommends the Deep Heat Pain Relief Heat Patch. “I use this underneath my clothes. It’s a long-lasting, adhesive patch, which is non-medicinal, comfortable, and odourless and sticks well!”

#2. Warm up…: With the Deep Heat research discovering how a vast number of Brits neglect to warm up and cool down before and after exercise, it’s time to make this a priority, in a bid to reduce muscle and joint distress.

“An effective warm-up is essential because it loosens muscles, increases blood flow, and fires up muscles and tendons and makes the most of your work-out. It also helps minimise the risk of injuries,” says Chris Ruxton, who adds that a warm-up should also focus on aerobic activity, not stretches.

“Save stretching for your cool down, after exercise,” he adds. Chris Ruxton reveals that if you’re carrying an injury, have problems with muscular aches and discomfort or you’re doing a quick work-out between work calls, use the Deep Heat Muscle Massage Roll-on Lotion for a fast-track warm-up.

“Use the roller-ball action to massage calves, thighs, upper arms and shoulders and the sites of any particularly tight or achey muscles, then let the warming ingredients go to work.”

#3…and cool down: This is where stretching comes in, a key contributor to ache-free muscles and joints. “While muscles are still warm, gentle stretches will help release any build-up of lactic acid and increase  flexibility. Over time, regular stretching will increase strength, mobility, and balance,” advises Chris Ruxton.

He recommends focusing on major muscles such as the shoulders, upper back, lower back, pelvis, hips, and legs, and pay more attention to muscles which are sore, or tight. “Hold each stretch for 15 to 60 seconds, depending on your level of fitness, and during each stretch, gently try to lengthen muscles. Avoid bouncing as this could lead to minor, or major, muscle tears and damage.”

Chris Ruxton also recommends massaging the backs of calf muscles, muscles behind the knees and undersoles of your feet with Deep Freeze Glide-on Gel. Deep Freeze Glide-on Gel provides scientifically proven cooling and
soothing for backs, necks, shoulders, legs, and feet and works just like ice. Cooling therapy can decrease blood flow and may help calm minor aches in muscles and joints. As a result, Deep Freeze Glide-on Gel provides fast-acting cooling and non-medicinal soothing relief for minor aches in muscles and joints in a convenient and mess-free roll-on format. It can also be used alongside oral analgesics.

#4. Massage: Almost two thirds of Brits correctly think that massage can support recovery and muscle rehab from an injury with 27% already factoring massages into their life as a means of caring for their muscles.

Chris Ruxton says that it’s simple to massage aching muscles at home, yourself. “If you don’t have the means of getting a professional massage, try using a foam roller at home. These come in smooth or ridged varieties, and after just 10 minutes of rolling the tight area under the roller, you should feel the muscles  start to ease.”

Chris Ruxton adds: “When you’re sitting down at a desk or table, why not try rolling a massage ball under your feet to ease tightness in the foot, which can also help muscles and joints throughout the entirety of the lower leg.”
#5. Check your posture: 
Previous Deep Heat research found that 50% of people work from home using a laptop whilst sitting on a sofa or armchair and 33% work in bed! Neither of these scenarios will be doing muscles and joints any good. Sammy Margo says that it’s important to sit upright on a comfortable chair with feet flat on the floor. Forearms should rest at a comfortable height on a table with your laptop or screen at eye level, so as to avoid any neck pain.

#6. Muscle rehab exercises: Here are a few muscle rehab exercise examples from Sammy Margo, all designed to help muscles to repair and become stronger, more flexible, and more mobile.

  • Bird dog – for recovery from back pain 

Start on all fours with your wrists directly under your shoulders and knees under your hips. Keeping your back and core engaged, extend your left arm out in front of you at the same time as extending your right leg out behind you. Hold for 10 seconds, then return to the start and repeat with the right arm and the left leg. Do this 3 times on each side.

  • Back extension – to aid with lower back pain 

Start lying down on the ground, face down. Keep your arms down by your side. Engage your back, stay facing down and slowly lift your upper back and feet off the floor. Hold this for 10 seconds, then lower back down to the start. Repeat 4 times.

  • Shoulder flexion – to help with shoulder injury recovery 

Lie on your back with your arms by your side and your knees bent with feet flat on the floor. Clasp your hands together in front of your body, and keeping your arms straight, bring them overhead. Pause, then return to the start. Go for 5 reps.

Glute bridge – for back, hamstrings and glutes
Lie back on the floor with knees bent and feet flat on the floor. Keeping your arms by your side, slowly lift your hips off the ground, until your thighs and upper body form one straight line. Pause, then lower back down. Aim for 10 reps.

#7. Dealing With Muscle Discomfort. Like many, Sammy Margo and Chris Ruxton are huge fans of the Deep Heat product range. Here’s a fast product summary to the Deep Heat range:

  • Deep Heat Pain Relief Spray – an easy-to use heat therapy spray. Helps to relieve pain in the muscles, tendons, joints or bones, lower back, and thigh pain, sprains, or strains. Deep Heat generates penetrating warmth in aching, injured and sore muscles. Heat therapy helps to increase blood supply to relax aching and overstretched muscles – re-oxygenating the tissues to help stimulate the natural healing process. Contains Methyl Salicylate. Always read the label.
  • Deep Heat Heat Rub – a rub that provides targeted pain relief and can be used before or after exercise. Plus, it helps with stiffness including back and rheumatic pain, sciatica, fibrositis, sprains and chilblains. Penetrating heat therapy through a rub helps to increase blood supply to relax and soothe aching, injured and sore muscles. Contains Methyl Salicylate. Always read the label.

 

Images

Andrew Valdivia

Karsten Winegeart

Victor Freitas

Alonso Reyes

Anastase Maragos

LYLE & SCOTT LAUNCHES GRASSROOTS FOOTBALL INITIATIVE

Premium British lifestyle brand, Lyle & Scott, is launching its biggest brand campaign to date – a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world. Beginning with a seven-figure investment from the brand in the first year, the campaign will grow to offer new kits to tens of thousands of dedicated grassroots football players all over the world.

The funding gap between grassroots and elite football is getting wider with each passing season, as we are on the cusp of the first transfer fee over £200m occurring during a global financial crisis. With commercial revenue at the top of the game reaching astronomical levels, Lyle & Scott recognise that the efforts and dedication of the heroes of amateur football are often under-appreciated and overlooked. Small local communities are often left with no choice but to contribute their hard-earned incomes to keep their clubs alive due to the shameful lack of funding coming from the top down to grassroots football. Using the ‘Kits for clubs’ campaign and capitalising on the fashion brand’s relationship with football, the brand will support these teams struggling through financial hardship by removing the cost of new kits.

Clubs will be able to apply for their new football kits using a simple application process, filling out a short online form with the story of their club at https://kitsforclubs.lyleandscott.com. Any club, whether 5, 7 or 11-a-side, freestylers, pub teams or mid-week footballers, is invited to apply for complimentary football kits and remove a significant expense for the season ahead. An expert panel will then review all applications individually before deciding which teams will receive the free Lyle & Scott football kits.

Designed in-house and developed through the brand’s long-established production processes, the kits pay homage to the brand’s 150 years of heritage, combining Lyle & Scott’s expertise in fashion, football and products developed for performance. Teams will be able to choose their favourite kit from a range of shirts designed to look and feel great. The range includes an Argyle pattern, or a thistle inspired design for those wanting something striking, or more classic designs for the football purists. The Lyle & Scott team colours of black, gold, and white compliment the elevated designs, aiming to capitalise on the close relationship between premium fashion and football that has gone from strength to strength over the last two decades. Relationships with the chosen clubs will be nurtured and their feedback on the products will be used to develop the range of products further in the coming seasons.

The kits will all be hand-finished in Scotland, in the brand’s hometown of Hawick, with customisation for individual player numbers and club crests. For any newly formed teams, if they do not have a club crest, Lyle & Scott will go the extra mile and collaborate with the club to design that as well, to help develop their own proud identity.

Commenting on the launch of Kits for Clubs, Ben Gunn, Lyle & Scott, Brand & Marketing Director said:

“I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over.

Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally. Football shirts are a powerful thing and being fortunate enough to play and enjoy watching football throughout my life I associate important life lessons and memories with different football kits. 

Not only that, but a team also wearing a full, matching kit feels great and creates a tribal sense of identity. It gives confidence, regardless of level, and instills a feeling of pride that we at Lyle & Scott know is so important when playing the most popular game in the world. Football creates cultures and friendships; it gives kids a home and something to do after school. We are starting at the bottom with grassroots and building to the top, realising that the time for change is now.

There are so many grassroots football teams that are close to collapse due to lack of funding, we feel it is extremely important to support change through football and want to help alleviate some of the stress that new kit can provide to parents and families. Sport should not be a choice; it should be a right and we want to lead fundamental change to make football available to anyone, anywhere.

Within football, the rich get richer and to be truly inclusive means being democratic. We value inclusivity and diversity. As an underdog ourselves, we will champion those that need a voice and support, not just the privileged few, for who it is just another commercial lever.

Football holds so many benefits culturally and socially. We are committed to being leaders of change rather than waiting for government regulation or league restructures to give back to the wider football community, the campaign aims to prioritise the people who need supporting the most.”

The ‘Kits for Clubs’ campaign will be developed by Lyle & Scott over the next decade, supporting the funding and infrastructure that grassroots football desperately needs.

The Beautiful Star – agnès b. and Converse

This is an ephemeral collaboration not to be missed! Today, the unique French Fashion house, agnès b. and legendary footwear brand, Converse launch their first collaboration, with a limited edition iconic Converse Chuck Taylor All-Star model customized by agnès herself !

Iconic and timeless, the Converse Chuck Taylor All-Star was created over 100 years ago in 1917. Originally designed for basketball, they quickly became a symbol of youthful rebellion in the 1970s. Today, it’s a must-have for generations young and old alike adopting them for a wardrobe staple.

The timeless design of the All-Star resonates with the spirit of agnès b. which, since its beginnings in 1976, has created clothing and accessories designed to be durable and timeless, using quality materials.

The agnès b. x Converse model is available in two colours, navy blue or white. The upper of the shoe features the agnès b. logo. The laces are white or black, with a spare lace bearing ubiquitous the agnès b. logo.

Designed for both men and women, this pair combines modernity and comfort and are the pair match for a suit or equally a pair of jeans. As the French say, “Dormir à la belle étoile.” Meaning Sleep under the stars and Ah! The beautiful star. Wear that star of Converse with style and pride !

The global pursuit of luxury: Revealing the most revered and popular brands worldwide

Research by Cross-Border Shopping Platform Ubuy analysed five different metrics including global searches, global website visits, social media following and engagement and revenue, to determine out of 100 of the most well-renowned and revered brands, which is the most popular.  

   

  

1 – Louis Vuitton 

 

Louis Vuitton is a renowned luxury fashion brand that epitomizes elegance, sophistication, and timeless style. Founded in 1854 by Louis Vuitton, the French company has since become synonymous with high-end fashion and accessories. Louis Vuitton has the most global monthly searches (8,330,000) and website visits (15,500,000). In 2022 Luis Vuitton alone did over £15 billion in sales. With a massive online following as well, Louis Vuitton cements itself as the most well-known and popular luxury brand globally.

2 – Dior 

 

Dior has become an icon in the fashion industry. Beyond its signature haute couture creations, the brand offers a wide range of products, including ready-to-wear clothing, accessories, fragrance, and cosmetics. Because of Dior’s broad range of products the company recorded the highest revenue of any of the luxury fashion brands making over £60 billion. Dior also has one of the highest monthly website visits (12,600,000) and has a huge online following with over 40,000,000 followers. 

 

3 – Gucci 

 

Established in Florence, Italy, in 1921 by Guccio Gucci, the brand has become a global symbol of elegance and sophistication. With its signature double G logo and bold, innovative designs, Gucci continues to captivate fashion enthusiasts around the world, setting trends and pushing boundaries in the industry. Gucci has the second-highest search volume (4,690,000 monthly searches), and over 9 million website visits every month.  

 

 

4 – Chanel 

 

Chanel is a renowned French fashion and luxury brand Founded by Coco Chanel in 1910. The brand quickly became synonymous with high fashion, introducing innovative designs and revolutionizing women’s clothing with its signature tweed suits, little black dresses, and quilted handbags. Chanel also has over 9 million website visits every month as well as the largest social media following with over 56 million followers. Chanel’s broad range of products also means the brand’s revenue streams are multiplied making them one of the most profitable with a revenue of over £12 billion. 

 

5 – Rolex 

 

Founded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex has consistently pushed the boundaries of watchmaking, setting the industry standards for quality, reliability, and innovation. The brand’s iconic models, such as the Oyster Perpetual, Submariner, Daytona, and Datejust, have become synonymous with luxury and success. Rolex has been a popular brand for many years setting the standards for luxury watches. Rolex receives over 6 million monthly visits to its website and made over £7 billion in revenue in 2022. Rolex does have a slightly smaller online following with 14 million followers however has a better engagement rate than many brands with 0.50%  

6 – Versace 

 

Versace is an Italian luxury fashion brand known for its glamorous and opulent designs. Founded by Gianni Versace in 1978, the brand quickly gained global recognition thanks to its bold prints, vibrant colours, and daring styles. Versace’s creations often feature intricate detailing, Medusa head motifs, and a fusion of classical and modern influences. Versace is searched globally over 2 million times every month. Boasting just over 29 million followers, Versace also has strong engagement with 0.71%. The brands popularity is also shown through its sales with over £1 billion in revenue in 2022.

 

 

7 – Michael Kors 

 

Michael Kors is a renowned American fashion designer who has made a significant impact on the global fashion industry. Known for his luxurious and sophisticated designs, Kors has built a brand that exudes timeless elegance and modern style. Michael Kors is searched 2.8 million times every month and has over 9.8 million monthly website visits, while the brand’s revenue also exceeded £3 billion in 2022 establishing itself as a top 10 global brand.  

 

8 – Ralph Lauren  

 

Born in 1939, Lauren founded his eponymous brand, Ralph Lauren Corporation, in 1967. Ralph Lauren’s designs often blend classic elegance with a touch of American heritage, showcasing his love for timeless aesthetics and the pursuit of luxury. Ralph Lauren receives 10 million monthly visitors to its website and the brand made over £4 billion in 2022.  

 

9 – Prada 

 

Prada was established in 1913 by Mario Prada, and the company initially focused on producing leather goods and accessories. However, it has since expanded its offerings to include clothing, footwear, eyewear, and fragrances. Prada gets 2 million searches and 5.6 million website visits every month, and boasts a big online following of 32 million and in 2022 made 2.9 billion in revenue. 


10 – Coach
 

 

With a rich heritage dating back to 1941, Coach has become a symbol of American luxury and style. The brand offers a wide range of products, including handbags, accessories, footwear, and ready-to-wear clothing. Coach gets 9 million website visits every month and made over 5 billion in revenue in 2022 making them a global powerhouse of luxury fashion.  

 

   

A spokesperson from Ubuy.com commented: “The popularity of luxury fashion stems from a combination of factors that make it highly desirable. It represents exclusivity and craftsmanship, offering meticulously designed and impeccably crafted garments and accessories. The allure of luxury brands lies in their rich heritage, timeless elegance, and association with status and prestige. 

Celebrities, influencers, and high-profile individuals often showcase luxury fashion, creating a desire for consumers to emulate their style and sophistication. Furthermore, the rise of social media has significantly contributed to the popularity of luxury fashion, as it allows brands to reach a global audience and create a sense of aspiration among fashion-conscious consumers.”

The WORST books by football personalities from the past 10 years

Every year, several books are released exploring the stories and intricacies of football. And perhaps none are more eagerly awaited than titles written by players and managers themselves, both past and present. But, for every great there are numerous, not so.

Seatpick can reveal that the worst book by a football personality is How to Watch Football by Ruud Gullit. Released in 2016, the book sees the Dutch legend explain how to read the beautiful game, utilising knowledge he acquired as a player, manager and pundit. Though this is certainly an appealing synopsis for football fans, many reviewers on Amazon and Goodreads complain about the book being ‘uninformative’ and ‘uninteresting’, leaving Gullit’s insights with a disappointing final score of 3.84 out of 5.

The second-worst book according to the data is, surprisingly, the autobiography of one of football’s all-time greats. My Turn: The Autobiography, released in 2016, is the life story of Netherlands legend Johan Cruyff, considered by many to be the greatest player never to win a FIFA World Cup. Unfortunately, the book finishes with a low score of 3.93 out of 5, with readers complaining of certain sections being tedious and others somewhat arrogant.

In third place is Andrea Pirlo’s I Think Therefore I Play, released in 2013. The book finishes with a score of 4.01 out of 5, with many readers noting its short length and somewhat unoriginal content.

The two worst books, according to the data (How to Watch Football by Ruud Gullit and My Turn: The Autobiography by Johan Cruyff) are written by former Dutch players.

Both Jamie Redknapp and his father Harry make it into the top 10, with their books (Me, Family and the Making of a Footballer and The World According to Harry) scoring 4.37 and 4.36 out of 5 respectively.

Though Jamie Carragher’s book The Greatest Games: The Ultimate Book for Football Fans makes it into the top 10, with a score of 4.38 out of 5, other pundits’ works don’t fare quite so well. His longtime Sky Sports partner Gary Neville appears much further down on the list with his own solo book The People’s Game: A View from a Front Seat in Football, which scored 4.21 out of 5. The worst book by a regular pundit is Roy Keane’s The Second Half, with a score of 4.05 out of 5.

The WORST books by football personalities from the past 10 years

Rank Book Author/s Released Review score (/5)
1 How to Watch Football Ruud Gullit 2016 3.84
2 My Turn: The Autobiography Johan Cruyff 2016 3.93
3 I Think Therefore I Play Andrea Pirlo 2013 4.01
4 The Second Half Roy Keane 2014 4.05
5 My Autobiography Sir Alex Ferguson 2013 4.07
6 Forward: A Memoir Abby Wambach 2016 4.08
=7 Mourinho On Football José Mourinho 2013 4.10
=7 Adrenaline: My Untold Stories Zlatan Ibrahimović 2022 4.10
=9 #2Sides: My Autobiography Rio Ferdinand 2014 4.12
=9 Big Sam: My Autobiography Sam Allardyce 2015 4.12

*An ‘=’ indicates a joint ranking