CLOTHES MAKE THE MAN

Acqua di Parma latest fragrance, Buongiorno, is a first-of-its-kind release for Acqua di Parma in an ode to the Italian Art of Living—filling everyday with the art of vibrant sophistication and finding beauty even in the smallest moments and rituals. A manifesto of the spirit of Acqua di Parma where being Italian is about what you value, from life’s pleasures to the joy of the present moment.

This much-anticipated Eau de Parfum captures the essence of sparkling new beginnings inspired by the arrival of spring in the Tuscan hills, evoking the morning dew and the feeling of the first rays of the sun on your skin. The first barefooted steps in the garden one April morning after the rain has just stopped with a delightfully chilly sensation that brings goosebumps. Green notes of the fragrance are reminiscent of an uplifting freshness of the morning right after a night of rain as the sun rises, warming the skin. Buongiorno is crafted through the art of co-distillation, where petitgrain and basil are distilled simultaneously, harmonising their distinct characters into a single olfactory masterpiece. The fragrance opens with a robust aromatic top, featuring invigorating notes of lemon, spearmint, and rosemary, alongside the co-distilled basil and petitgrain. As the fragrance unfolds, it reveals a heart of lavandin and mandarin leaves, adding sophistication and balance. The dry-down features a luxurious blend of cedarwood, amber, and white musks, providing warmth and depth.

A standalone fragrance, the new Buongiorno comes in a striking yellow transparent-coloured bottle, a visual representation of the radiant freshness and vibrant energy that it embodies.

The Buongiorno experience expands with a bath and body and lifestyle range. It includes a hydrating Hand Balm, a Perfumed Soap Bar in a shape that echoes ancient columns of classical architecture, a sumptuous Hand Soap, and a hydrating Hand Lotion, both presented in elegant 330ml Art Deco-inspired glass bottles. The Buongiorno Tanti Archi Soap Bar Holder, designed by the acclaimed, Dorothée Meilichzon, features an intricate, monogram- like pattern crafted entirely from porcelain, made to hold the Buongiorno Soap Bar.

Each item reflects the enduring heritage of Italian craftsmanship, designed to elevate your daily rituals and personal care routines.

Monos, the North American-based travel and lifestyle brand, renowned for its sleek design and commitment to sustainability, has launched its first ever Aluminum Collection. Tailored for the world traveller who demands both durability and elegance, the new aluminum hard shell luggage assortment offers a perfect balance of style, practicality, and prestige for the refined adventurer.

Monos offers premium suitcases, bags, and accessories. Inspired by the Japanese concept of mono no aware – the profound appreciation of beauty in fleeting moments – Monos embodies the belief that the journey is as meaningful as the destination, obviously they have never flown Vueling, with happiness found in the pursuit of purpose. Guided by the design principle of “less but better”, every product is thoughtfully designed, exceptionally crafted, and made to last a lifetime of travel for the discerning and sartorial traveller.

To celebrate the launch of the Aluminium Collection, Monos embarked to the vibrant city of Tangier, Morocco to capture its first celebrity campaign starring Oscar-winning actor Adrien Brody. In the campaign, Brody roams the Moroccan landscape with Monos’ Aluminum Collection by his side; his voyage unfolding like kismet—the unseen thread that weaves us into life’s mysterious design. Captured by Mexico City-based filmmaker and photographer Alexis Gomez, the narrative explores themes of solitude and connection, revealing how the unknown unfolds when we surrender to the journey itself. Monos travels with Brody through the city, accompanying him as he meets villagers, absorbs the city’s unique sounds, and explores its historical sights. The journey unfolds with quiet discoveries, unexpected kindness, and subtle exchanges—each chance encounter feeling predestined.

“Growing up in New York – a city full of diversity and unexpected encounters – ignited a thirst for adventure. I often find myself on location in different places while working on films, which is exciting; I love to explore, to travel, to get lost and find my way” shared Adrien Brody with Monos on set in Morocco. “Traveling reminds me that borders are irrelevant, no matter how different cultures or people may seem, we’re all just people living our unique stories” continued Brody.

Monos believes in partnering with individuals who embody their values of authenticity and timeless style. “Adrien perfectly reflects these qualities—his unique perspective and undeniable charm make him the ideal ambassador for our brand,” states Victor Tam, co-founder of Monos. Tam continues, “His influence and deep connection with his audience will not only elevate the collection but also deepen the Monos experience, creating a lasting impact on our community.””

The Aluminum Collection celebrates Monos’ unwavering commitment to exceptional craftsmanship and attention to detail. Each piece is crafted from premium aluminum, available in four styles including Carry-on Plus, Check-In Medium, Check-in Large, and a Trunk, all featured in three elevated colorways: Caviar Black, Champagne Gold, and Aspen Silver. Durable and resilient, each luggage piece is reinforced with riveted aluminum corner guards, TSA-accepted combination latch locks, a telescopic trolley handle, soft release side handle, ergonomic bottom grab handle, and whisper-quiet 360-degree spinning wheels. The interior features a new quilted taffeta lining in solid black, embossed with the brand’s iconic dot pattern, and a compression layer to keep everything secure and in its place. The anodized aluminum shell boasts a brushed finish, further enhancing its sleek, sophisticated look.

“Our Aluminum Collection is our most premium offering to date and features thoughtful details, from the soft-release side handle to the etched detailing on the hinges and latches, because it’s the small things that elevate the entire travel experience.” describes Hubert Chan, co-founder of Monos. Inherent to aluminum is its ability to develop a distinctive patina over time, adding character and making each piece uniquely yours. “Travel leaves its mark on us, and there’s something beautiful and romantic about carrying traces of your journey on your suitcase—each mark tells a part of your personal story,” adds Chan.

Since its inception in 2018, Monos has achieved an impressive 300% year-over-year (YOY) growth on average from 2019 to 2024, with sales surpassing $100 million in 2023. Beginning in 2025, Monos is on track to expand its global footprint, aiming to meet its consumers with 40 retail locations worldwide by 2030. Recently awarded B Corp certification, Monos’ core values reinforce the idea that thoughtful design can—and should—be aligned with positive social and environmental impact. As part of the brand’s cruelty-free commitment, Monos sources the highest quality vegan alternatives wherever animal-derived materials are traditionally used, like in the construction of bags, luggage tags, and the detailing in suitcases. Every Monos piece is crafted with care and consideration for both people and the planet.

Filium, the cutting-edge technology brand revolutionising performance fabrics, has teamed up with1764 Golf to launch two exclusive capsule collections from Graham Luxe and Adair Active. 1764 Golf specialises in premium golf apparel and accessories designed to redefine golf fashion while enhancing your game. By combining innovative technology with stylish aesthetics and functional performance, 1764 Golf offers products that empower golfers of all skill levels to look and feel their best on and off the course.

The first drop, will feature the men’s“Hawk” Raglan Hoodie and women’s “Harlow” Lightweight Hoodie, bringing a blend of style, functionality, and Filium’s advanced fabric technology to the forefront of golf apparel.

Filium’s technology is seamlessly integrated into both the Graham Luxe and Adair Active collections, enhancing each garment with liquid, stain, and odor-repellent properties. This unique technology turns regular fabrics into high-performance materials while maintaining comfort, breathability, and sustainability—making it ideal for the modern golfer who demands both style and function. The result is apparel that withstands the elements, keeps you fresh throughout the day, and lasts longer without sacrificing design.

Graham Luxe takes traditional golf attire to new heights, offering high-quality and breathable apparel without compromising on style. As a brand known for breaking away from the stuffy, old country club aesthetic, Graham Luxe delivers a perfect balance of statement pieces and everyday go-to looks. With a bold, modern approach, the brand adds just enough flair to ensure you look Luxe AF on and off the course. Graham Luxe is redefining golf fashion for the next generation, ensuring golfers feel confident and stylish with every swing.

Adair Active was created to fill a significant gap in the women’s golf apparel market, delivering timeless and classic designs that cater to the modern golfer. With a focus on high-quality construction and long-lasting neutral tones, Adair Active offers versatile, mix-and-match pieces that never go out of style. Whether you’re on the course or transitioning to post-game activities, Adair Active’s apparel ensures that women look and feel their best wherever the day takes them.

“We’re thrilled to partner with Filium to revolutionize the golf industry by integrating cutting-edge fabric technology that enhances performance,” said Bobby DiMeo, CEO of 1764 Golf. “This collaboration not only elevates the quality and durability of our apparel but also aligns with our commitment to innovation and sustainability. The future of golf attire is here, and it’s engineered to help athletes perform their best on and off the course.”