The Real Shaving Co. is a Somerset, UK, based brand right at the forefront of global male grooming, offering superior barbershop shave and skincare products, since 1953, for men wanting to look impeccably groomed. It all began by working alongside some of Britain’s finest barbers; in tandem they developed expert, professional products for men, who want the qualities of that barbershop shave but from the comfort of their own home.
To this day they still work with some of the leading technical experts to ensure their formulations are tip top. Manufactured in the heart of beautiful Somerset, the products combine modern quality formulations with decades of specialist shave expertise.
The collection is based around their three step system, which includes hardworking shave gels, creams and moisturising products for both normal and sensitive skin.
1– PREPARE
The brand believe it’s time you said goodbye to soap and water – traditional bar soap is rather harsh and tends to dry out the skin and relying on water won’t shift dirt, sweat and pollutants that your skin has been exposed to during everyday life. Say ‘hello’ to proper skincare and take a modern approach to cleansing and nourishing your skin. The vital cleansing process prepares the skin for the next stage by lifting the beard bristles, ensuring the face is smooth, soft, squeaky clean and ready for shaving. Traditionally, a barber does this with a hot towel but The Real Shaving Co. does it just as well and faster!
2 – SHAVE
Shave with success using step 2 products, which are formulated to be exceptional at one thing: helping remove unwanted hair from the face, efficiently. The collection is particularly good at helping to prevent cuts or razor burn, leaving skin feeling smooth, healthy and nourished. Prefer a cream to a gel, tube or aerosol? Or is skin sensitive and needs extra hydration? The Real Shaving Co. has a formula to suit your needs, lifting whiskers off the face, reducing friction and resulting in a smooth close shave, free from nicks.
3 – MAINTAIN
Even with the sharpest tools and the best preparation, shaving is hard on skin – and the outside world is tough on the just-shaved. Soothe, hydrate and replenish moisture with one of the step 3 products. If you’re worried about lines and wrinkles, try a product with Q10 technology for visibly younger, firmer looking skin or chose added SPF to provide daily sun protection. For those who like to keep it traditional, a post-shave balm will immediately calm discomfort or irritation from shaving.
However, two of our personal favourite products from the range are the Moisturising Shave Gel and the SPF 15 Anti-Ageing Moisturiser. The Moisturising Shave Gel – provides a protective barrier for ultimate razor glide and precision shaving, to help prevent nasty nicks, bumps and razor burn. Contains Seaweed Extract and Aloe Leaf Juice to help soothe and moisturise the driest of skin.
Whereas the SPF 15 Anti-Ageing Moisturiser is an award-winning advanced formula that defends against premature ageing and the effects of modern living with UVA and UVB filters. SPF15 protects the skin from daily sun damage, while anti-ageing Q10 technology targets wrinkles for visibly younger looking skin. Enriched with Cocoa Butter to soothe and condition the skin leaving an all important matte finish.
Think of how much the fashion industry has changed over the past 40 years, every different trend, every different icon and every new and old designer. People have come and gone in the industry in the past 4 decades but one man always remained a constant; Bill Cunningham.
Bill Cunningham was an unlikely pioneer in fashion, he evolved and defined street style and trends to how we know them today. If you’ve ever had the chance to watch his documentary ‘Bill Cunningham New York’ you’ll know he was possibly the most down to earth, lovable and loyal man in the fashion industry. A creature of habit Cunningham, would hop on his bike everyday with his camera and blue overalls, khaki trousers and black trainers and snap the unknowingly stylish people of New York City.
When the news broke of Cunningham’s sad passing, the entire fashion and journalism community all mourned his loss, because at the end of the day he was an irreplaceable man that had an incredible ability to forecast trends simply by observing people. Sadness and gloom jolted through all forms of social media as news slowly spread of the 87 year old photography guru’s death. With Frank Rich saying “Bill Cunningham was as delightful and fascinating a person and colleague as he was as artist. An independent mind, big heart, no airs.” And Josh Groban, “This is so sad. Please watch Bill Cunningham New York, such beautiful documentary about this sweet brilliant guy“
Inspiration comes from German industrial designer Dieter Rams (see above), who is considered to be one of the world’s greatest product designers. His work in the 60s and 70s, for Braun and Vitsœ, was some of the most innovative of all-time. His unobtrusive approach and belief in simple design generated timeless appeal and quality in his products. Farah’s Tailoring range continues Rams’ pursuit of minimalist design and incorporates his ethos of refined simplicity.
To promote a peaceful world cup tournament for Italia 90, a little, as yet, unknown brand, still very much a twinkle in the eye of its founders Olaf and Su Parker dreamt up the ‘No Alla Violenza’ t-shirt range. Initially some retailers rejected the range on the grounds that the message was ‘too deep’, however they were soon stocked by icon stores like Duffer of St George, Bond, Geese, Psyche and Hip and over the next few months those retailers, who initially had turned the range down, had to eat humble pie as the more forward thinking retailers were selling them by the bucket load.The anti hooligan message was taken up not only by serious football fans but all the cool club kids at the time. By the end of 1990 everyone seemed to be wearing them including Mr Fatboy Slim, Norman Cook, The Farm and The Beloved(see above). This enabled Olaf and Su to launch Burro and well and truly put it on the style map.
Designer Luxury: 
Chic Luxury: 
