CLOTHES MAKE THE MAN

With a long-standing desire to offer urban clothing covering all needs against the cold, agnès b. has relied on the unique expertise of French Outdoors Heritage brand, Pyrenex to design three exclusive models of high-quality down jackets for its autumn-winter 2021 collection.

For this capsule collection, agnès b. reinterpreted some emblematic Pyrenex designs by adding a cotton jersey lining, made in France, in the colours of her famous striped T-shirts. The designer also wanted to name these three down jackets in reference to Pyrenean collars: the Azet mixed down jacket, sleeveless, the Agnès women’s down jacket, and the shorter Aspin men’s down jacket. Each model is available in two colours.

Sharing many values, the idea of this collaboration came naturally to the two French houses. They both work to promote the value of artisanal expertise and the preservation of the environment. Founded in 1976, agnès b. is a family business that creates elegant yet casual clothing that is built to last. The brand is environmentally responsible, concerned about its manufacturing processes and its impact on the planet, and attentive to the bond of trust and loyalty established with its suppliers. Established in the Landes region of France since 1859, Pyrenex has been recognised for generations for its expertise in down and technical clothing. Its exceptional raw material is the result of a traditional and local production process that respects animal welfare and the environment.

Monsieur Sirieix is probably best known as the Suave, Gallic maitre d’ who assists lonely hearts as part of Channel 4’s First Dates, well that and having a whale of a time with Messers Ramsey and D’Acampo on culinary jaunts around the world, it’s a hard life.

Well another matter Fred is known for, no not getting naked, quite the reverse, is his dapper attire and to further cement his status as one of the best dressed men on TV. The polished presenter is fronting a 23-piece collection, urging all to Recode the Dress Code for the new season.

Moss Bros. introduces First Dates’ Fred Sirieix as the face of its style evolution, with its, genuinely, strongest collection to date landing for autumn/winter.

Launched with a celebrity-filled event, DJ’ed by Melvin Odoom at London’s Institute of Contemporary Arts, the new collection focuses on softening formalwear and smartening casualwear by incorporating them together.

Urging men everywhere to redefine the rulebook of old and instead wear exactly what works for them, the Recode the Dress Code message encourages personal expression and dressing to feel good.

Fred’s 23-piece edit bridges the gap between casual and formal, featuring chunky and merino wool- blend knits, relaxed shackets and wool-rich joggers alongside his pick of the brand’s contemporary suiting options including checked styles in trending colours.

The camel velvet dinner jacket is a standout piece which gives a modern update to the traditional party look.

Speaking on his edit with the brand, Fred comments “I’m really pleased to have joined forces with Moss Bros. Together, we’re on a mission to make great style something everyone can enjoy. The knits, overshirts and jackets in my edit are so adaptable – you can dress them up or down depending on the circumstances.”

The Fred x Moss Bros. edit is available to shop online from Moss.co.uk and in stores.

TENLEGEND is a first of its kind, a brand that has managed to combine two passions: football and luxury fashion. The company merges the elegance of the most iconic players in history into a unique and timeless lifestyle, apparel and accessory brand that allows fans to honor their love of the game through luxury products.

Targeting the largely untapped luxury market of millions of football fans globally, TENLEGEND symbolises the tradition, history and elegance of the game with sophistication and style.

The number 10 is synonymous with the most iconic players in the game. It pays homage to these legends with recognition of their status and achievements. The pentagon logo is a vintage throwback to the iconic 32-panel leather ball many grew up playing with in streets all over the world. This unforgettable design instantly conjures memories, transporting you back to a time spent dreaming of becoming one of these great legends.

The brand also promotes gentlemanly values with the conviction that you can be madly in love with the game, and also passionate about travel, art, and culture. The gentleman footballer appreciates beautiful things and wants a well-crafted & authentic products that he will have for life.

TENLEGEND products build a strong connection between the undying passion for the beautiful game and an appreciation for the finer things in life.

Tom Dievart, Founder and CEO of TENLEGEND, embodies the brand, “The brand is dedicated to connecting lovers of the beautiful game through lifestyle, experiential elements and fashion inspired by the legends – confident and composed, full of finesse and class – TENLEGEND brings these same qualities to you and your wardrobe.”

The brand launch its debut product, a limited release of a finely crafted, Italian-made, luxurious cotton men’s dress shirt, The Cambridge.

LAB SERIES was first introduced by The Estee Lauder Companies Inc. in 1987. So after over 30 years as a pioneer in men’s skincare, industry-leading LAB SERIES has become synonymous with science-backed, high performance skincare designed specifically to male skin physiology.

As we know men are increasingly taking control of their personal wellbeing and embracing looking and feeling better. Times they are a changing and with it ushers in a 360-degree rebrand for LAB SERIES who are rising to meet their customers needs and evolving.

Every aspect of the brand’s positioning has been upgraded: from new packaging focusing on environmental sustainability to a more interactive shopping experience to a new brand campaign urging men to invent themselves through the confidence the brand instills in them—because when their skin looks and feels it’s best, they feel free to be just who they want to be.

All the brand packaging has been redesigned with the consumer in mind to be functional,modern, and easy to navigate with clear product benefits and ingredients callouts on pack. Six new product series targeted to the most common male skincare concerns are colour coded based on the benefits of the products for instant recognition: Daily Rescue, All-in-One, Oil Control, Anti-aging MAX LS, Grooming, and Instant Fix. A new, sleeker logo ties it all together.

LAB SERIES believes protecting the environment is as important taking care of men’s skin and striving to enact new sustainability measures:
– More than half of packaging by weight will be recyclable, refillable, reusable, recycled or recoverable with the goal to reach 75% by 2025.

– 100% of cartons will be recyclable and are made using FSC-certified paperboard.

– LAB SERIES is introducing refillable cartridges under its luxury skincare line with.

To go with this brand spanking new look comes a new website, which is more functional, optimised for mobile viewing, and which features a new editorial focus to provide educational content to the LAB SERIES community.

The brand will also launch a new e-commerce experience featuring the exclusive LAB SERIES Skin Diagnostic—a personalised online skin analysing tool that provides consumers with private, customised advice at their fingertips. Activated using a smartphone with an uploaded selfie, the skin diagnostic uses Artificial Intelligence (AI) to provide a personalised skin report mapping six main skin concerns and providing customised product recommendations.

There is no one-size-fits-all solution to skincare and through its own evolution, the new LAB SERIES urges men to do the same: “Invent Yourself”.

Men’s suits may be associated with formality, but there’s no reason why they can’t be part of your casual arsenal too. Styled correctly, they can be your go-to for both smart and off-duty events.

Suits don’t have to strictly be reserved just for your friend’s wedding. Ditch the button-down shirt and opt for a more casual feel to transition into the cooler months ahead, or style your suit jacket with a pair of your favourite jeans – it’s that simple.

Happen to have a suit sitting pretty in your wardrobe, sadly collecting dust? Give it a new lease of life with Suit Direct’s go-to guide on how to style your own with ease. If you prefer smart-casual ensembles, this is how to dress down your favourite suit for your everyday.

Suit Jackets and Jeans/Chinos

First up is the simplicity of pairing your favourite suit jacket with jeans or trusty chinos. No matter what shape or style your jacket may be, jeans can add heaps of laidback style to any formal outfit. Keep them on the skinny or slim side in dark shades of black or blue and pair them with trainers and a plain, complementing tee for a trustworthy weekend look.

Suit Trousers and Polo Shirts

Originally worn by polo players in the 1800s, the classic polo shirt has stood the test of time and is now a firm favourite in most men’s wardrobes. It’s versatile, breathable and can be teamed with pretty much anything – especially suits, and we at Suit Direct can’t get enough.

They’re as good as any button-down shirt when you’re in need of a smart-casual ensemble to pair with your favourite two-piece, and are perfect for transitional dressing. Tone down your smartest suit with a polo shirt and just add loafers and minimal accessories.

Suits and Trainers

There’s no better way to dress down your suit than with a pair of versatile trainers, like these from Ben Sherman. At Suit Direct, we love to style our formal suits with simple white or black trainers to really let the suit do the talking. You can easily style a two-piece with trainers in a casual way: just make sure the suit features a block colour (think dark grey or light blue) and that your shirt and accessories are muted and minimal.

Suits and Printed Shirts

If plain tees don’t quite cut it for you, why not try a printed shirt from Suit Direct instead? There are endless ways to pare back a classic suit with a printed tee: just look to Ben Sherman, who made printed shirts a staple in many men’s wardrobes of the 1960s, for fashionable advice.

You could wear your favourite logo tee, an abstract and modernist tee or traditionally striped tee – anything goes, as long as the colours and tones of your outfit complement one another.

Suits Direct