Get your motor running without overheating – Suremen F1 Special Edition

Sure_Men_Lotus_F1_GroupWith the Formula 1 season in full swing now and the British Grand Prix literally only weeks away, Suremen have teamed up with the Lotus F1 Team, to produce a complete Anti-Perperant Deodorant range which promises to offer you 48hr long-lasting protection you can trust, even in the most heated, high powered, adrenaline inducing situations.  The Lotus Team drivers of Kimi Raikkonen and Romain Grosjean are well used to exceeding speeds of over 200 mph, on the track, of course, I’m not condoning breaking the speeding limits, come on now, to ensure pole position.

The range has an exhilarating new fragrance to leave you feeling fresh, dry and confident whether you’re reaching thrilling speeds like an F1 racer, or simply running for the bus or more importantly, keeping your cool on a big night out.

What makes a Uomo – Uomo, the new fragrance from Ermenegildo Zegna

 

 

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The House who produces the subject fragrance of today’s post are not only a mouthful to say but are the very embodiment of a fusion between tradition and luxury, Ermenegildo Zegna are one of the most renowned luxury menswear brands to hail from Italy. Founded in 1910 in Trivero, near the Italian Alps, a young Zegna dreamt of creating a renowned textile company using only the finest of materials. Today the company is still run by the fourth generation of Zegnas, the brand is available in over 100 counties globally and was the first luxury brand to venture into the Chinese market back in 1991.

Onto Uomo, the fragrance, this was developed by renowned master perfumer Alberto Morillas, who has created iconic scents for amongst others Calvin Klein, Giorgio Armani & Yves Saint Laurent. For this masculine fragrance, he went for an unusual combination of two ingredients, one from nature and one from Man. From nature there is the citrus of Bergamot, cultivated at the Zegna’s proprietary fields in Calabria, Italy. From Science floral Violettyne, this innovative molecule captures the purest essence of natural violet leaves but gives it an electrified quality, together they create an explosive combination.

This combination is then finished with a touch of elegance in Vetiver and grounded with the masculine tones of Cedarwood. The fragrance comes in a trio of grooming accessories completed with an after shave balm and a hair and body wash.

 

Are you a Fendi Fan – Fan di Fendi Pour Homme, The New Men’s Fragrance

FAN DI FENDI POUR HOMMEThere are Fashion Houses and there are Fashion Houses and Fendi is a house and rule all to themselves, since 1925 Fendi has always been on the cutting edge of Italian style and experimentation. They have always embraced the idea of luxurious craftsmanship and contemporary innovation. A family at the core of the house, founded by Adele and Edoardo Fendi and passed into the care of their five daughters, who had the foresight to start to collaborate with a young man called Karl Lagerfeld, you may have heard of him, back in 1965. The rest they say is history !

Silva Fendi, the Creative Director of Menswear, Accessories and Childrenswear for the house wanted to complete the chic and carefree live of the Fendi man, with a fragrance which would reflect him and his embodiment of style and charm. The scent itself, is a bracing freshness of Tangerine from the offset, this is accompanied by Bergamot. Then a fresh and aromatic top note with Basil sets the tone in turn it is spiced with Rose Hips and Cardamom. This is completed with vibrant Geranium before melting into the powerful woody tonalities of Cedar from Texas.

For a racy and stylish scent of this nature, Fendi searched for a man to embody the true meaning of Fan di Fendi Pour Homme. They needed a man, a man of talent, whose style is world class and who shared a real synergy with Fendi. For this they opted for Mark Ronson, a recognised renaissance man who’s not only award winning but whose work stretches from artists as diverse as Bruno Mars, Rufus Wainwright, Duran Duran, the Late Amy Winehouse and the Royal Ballet. Whose family like the Fendi’s are both talented and creative.

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Not tonight lads its Gentlemen only – Gentlemen Only the new fragrance from Givenchy

Gentlemen Only 100mlNo its not some grand mahogany door clad, pretentious media hungry private members club, no this a universal club with no door policy, no discriminatory management and no silly meetings in front of a panel of po faced harridans to gain membership. You don’t have to be born with a silver spoon perched in ones mouth or a case of who you know not what you know. This is a club where you will recognise its members by smell alone, as Givenchy, the French Power Fashion House launches its new Gentlemen Only fragrance.

The Scent uses a mix of the finest essences and natural ingredients. It starts with giving off  an aromatic and spicy freshness, created by a blend of green mandarin orange, pink peppercorns, nutmeg and birch leaves. Then its depth is revealed by trio of cedar, patchouli and vetiver before a powerful charm of of incense hits you.

Each element of this fragrance has been thought through, the bottle is classic and yet contemporary, reminding you of a

Actor, Simon Barker Face of Gentlemen Only by Givenchy

Actor, Simon Barker Face of Gentlemen Only by Givenchy

gentleman’s hip flask and the thick glass bottom is reminiscent of a paper weight you would find on the desk of a man of the world. The House of Givenchy has thought long and hard as to who could epitomise the elements of what encapsulates this scent and what it is all about and they choose the Australian actor, Simon Barker, currently seen in the film, “I give it a year” and the investigator in the TV series “The Mentalist”. Barker is seen as a modern day gentleman in the same way as Jimmy Stewart and Cary Grant were in the Golden age of Hollywoods films.

 

Givenchy's 10 ways to spot a modern day Gentleman, are you one ?

Givenchy’s 10 ways to spot a modern day Gentleman, are you one ?

 

Age Defence – Korres Black Pine Anti-Ageing Serum

Korres Black Pine Serum jpegHaving just returned from what can only be described as being a full on trip to Las Vegas, more on that at a later date, plus having a very bad sleeping new addition to the family, I feel I’ve aged 10 years recently. I’ve started to avoid mirrors and when I find myself confronted in a mirrored lift or washroom I catch myself scrutinsing those “laughter lines” and what can only be discussed as shopping bags under my eyes.

So, when the press release for Korres Black Pine Anti-Ageing Serum arrived in my inbox it really was a sight for, not only, sore but tired eyes. The Greek organic skincare range, whose first product was an aromatic herbal syrup with honey and aniseed, a recipe inspired by “rakomelon”, a warming spirit with honey concoction, which George Korres’ grandfather used to favour in his hometown on the island of Naxos. Set up in 1996 with the aim to utilize its extensive scientific resources for the development of clinical effective and safe products, Korres today offers a natural and certified organic range in all areas of beauty and skincare. The brand’s core values remain the same as in its pharmacy days – the use of herbs and natural ingredients of the highest quality; skin and environmentally friendly products with clinically tested effectiveness; affordable for every day use yet of high-aesthetics with strong artistic direction.

With the Black Pine Anti-Ageing Serum 100% of the test panel users reported positive results with firming and TempSure lifting action for wrinkle reduction, skin elasticity and re-contouring. To further push the benefits of its serum Korres then asked Dermatologists to clinically measure the results on the members of the test panel. They confirmed improvements on every member of the panel.

To achieve these impressive results Korres collaborated with the Institute of Biology of the Laboratory of Cell Proliferation and Ageing, I promise I didn’t make that up, honest, to investigate and harness the exceptional qualities of Black Pine polyphenol [Epigallocathechin] in regulating metalloproteinases [MMPs] thus maintaining the dermis junction (the acellular zone that is between the dermis and the epidermis of the skin).

The combination of black pine extract, a rich source of polyphenols and pure polyphenol Epigalocatechin reduce the action of MMPs and effectively firm the skin and along with the other active ingredients ensures real results.