CLOTHES MAKE THE MAN
The extraordinary mens blog for the modern man
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Be a Master of the Blade with the Wilkinson Sword Hydro 5 Groomer

imageWilkinson Sword renown for their shaving ability and prowess within the bathroom cabinet have unveiled their latest grooming power tool, THE HYDRO 5 GROOMER ! The only 4-in-1 styling implement with patented technology that not only trims, but shaves, edges and hydrates throughout each and every shave. This simplifies any grooming ritual, taking the stress out of shaving using an innovative design for a more precise shave that protects your skin in doing so. On one end of the Groomer, is an adjustable trimmer and on the other, a convenient all-in-one tool removing the need for multiple attachments cluttering up and interfering with the yen of your bathroom cabinet. So in four simple steps –

1) The Hydro 5 shaves with 5 Ultraglide blades and skin guards that reduce friction the skin and the cartridge for less irritation.

2) Edges with a flip trimmer that exposes all 5 blades for reaching tight spaces with ease.

3) Hydrates throughout each shave with a Gel stream which contains aloe that lubricants the skin, helps reduce irritation that lasts up to 2 times longer than regular lubrication strips.

4) Trims with an adjustable power trimmer featuring a wide comb and sharp blade that can be customised to desired hair length for cutting efficiency.

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It’s all about the Aramis – Aramis Adventurer

imageAramis as a scent celebrates its golden anniversary this year, 50 years ago it burst on the scene with a splash of handsome energy as one of the first luxury fragrance and skin care lines for men. It was the first-ever men’s scent to be sold in department stores and was immediately classified as a masterpiece. Fifty years later, Aramis remains a timeless classic representing individuality and sophistication. To mark this milestone the brand are launched an exclusive limited edition exclusive to Harrods later this year.

But, Aramis Adventurer is a new scent for the new generation of Aramis gentlemen, Aramis 2.0, one could say. Still, of course, sophisticated yet sporty. Well travelled, athletic, strong and secure. He is active – pushing the boundaries and taking chances while looking sharp, feeling confident and emulating young sophistication, sounds like you ?

This is a unique blend of uplifting freshness, mysterious aromatics and seductive wood aromas.The fragrance opens with a unique blend of freshness led by crisp citron and exquisite bergamot, while a burst of black pepper introduces a modern spicy sense. The aromatic heart is a charismatic fusion of geranium, lavender and absinthe, reinforcing the fragrance’s charm. The modern elegance of rich patchouli and cedarwood is softened with salted marine sea moss notes.

 

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This will make you HAPPY ! – The new unisex Fragrance from Comme des Garçon & Pharrell

imageNow before we start I have to address a little matter regarding my household and a certain, undeniably talented Mr Williams. Recently the McG family returned from their Summer jaunt, where we were, what can only be described as tortured, by a certain track that the aforementioned Mr Williams, wrote, sung and produced. The track in question, of course, ‘HAPPY’, my son is obsessed with this song, whenever we got into the car, first thing in the morning, before he went to bed, ‘APPY, APPY, APPY’ incessantly. Upon our return, we soon discovered, it wasn’t just ‘APPY’ that was our son’s track du jour, but he had developed a liking for all things Pharrell, (just to note social services, we haven’t introduced, any of the mature material from Williams’ NERD period) , his collaborations with French robotic house duo Daft Punk, being particular favourites. The only solace I can take from this is from the wise beyond her years and patience of a Saint, Mrs Mc, who pointed out, “It could be so much worse, it have have been something like Barbie Girl.”

Anyway, enough of my rant and back to target to today’s subject matter. Pharrell Williams has been rather busy of late, recently picked up his 7th Grammy Award and was nominated for an Academy Award for his #1 hit single “appy”, sorry “Happy” from the animated film Despicable Me 2. Plus this year has seen him collaboration with both Adidas and Uniqlo on Clothing ranges. But for Autumn 2014 we see him diversify into another market, that being, Fragrances. This time round, he has chosen to work with cutting edge Fashion, fragrance and lifestyle house, Comme des Garçon.

G I R L by Pharrell Williams offers a woody scent of high-quality and complex construction, inspired by his Album of the same name, he manages to translate into liquid form his heady and infectious mix of music into scent format. Ingredients include, Neroli, Lavender, Iris, Styrax Cedarwood and Vetiver to offer to truly unisex fragrance equally appealing to men’s as women, a but like his music, you could say.

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@JimmyChooLtd add to their Kit with a new Fragrance for Men !

imageJimmy Choo is a brand renowned for its luxurious Footwear, whether that be their iconic womens collections or their Directional Mens offering. But over the last few season this brand has been spreading its wings and diversifying to other other product categories, whether that be breaking into the lucrative handbag market or the equally desirable fragrance sector.

The latest of these expansions into lifestyle is as The brand unveils its inaugural fragrance, Jimmy Choo MAN, capturing the spirit of the Jimmy Choo Man in an effervescent fragrance. Since the first men’s collection was launched in 2011, it has evolved as a diverse and versatile offering of shoes, bags, small leather goods and belts. The collection is an evolution of gentleman’s classics with a contemporary and sometimes surprising twist for the man about town. Attention to detail is pivotal with signature design details that include oversized tassels decorating a play on the traditional smoking slipper, camouflage prints with hidden burlesque silhouettes, playing card motifs on interpretations of the classic brogue and trainers feature decadent finishes in python and printed croc.

Jimmy Choo MAN has a powerful freshness set amongst a woody, aromatic fougère. The fragrance opens with crisp vivacity complemented with calming lavender notes. Mandarin essence tempers the citrus notes and blends with the subtle sweetness of fruity notes from honeydew melon.

Crisp notes of geranium accompany pineapple leaf resulting in a vibrant scent that blends harmoniously on the skin.

Finally, the heady ardour of rare patchouli dispenses its quintessentially moody and seductive temperament, transporting the senses to another world in which an orchestra of base notes and harmonies of warm, amber-based wood are blended to form a signature fragrance that is distinctive and alluring.

To make an impact into this intensely competitive market, you have to make your mark, having a great scent is no longer good enough. To make their impression felt the brand has cast the award winning British actor, Kit Harrington, as the face of its Autumn campaign. Best known for his brilliant role of Jon Snow in the Amazing HBO series, Game of Thrones and the upcoming Movie adaptation of the BBC Spy drama “Spooks”.

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A Grooming range fit for a King – Bayolea @PenhaligonLtd new men’s Grooming Range


imagePenhaligon’s is an English Boutique fine Fragrance house founded in 1870 by William Penhaligon. Their scents are still made in England today using the finest rare ingredients. Penhaligon’s holds two long-standing Royal Warrants; from HRH The Duke of Edinburgh (granted 1956) and from HRH The Prince of Wales (granted 1988).

The house’s passion is to continue their founders incredible legacy of creative and innovative perfumery, challenging the traditions of the art and seeking new ways to interpret elegance via their unique scents.

Bayolea is their first ever comprehensive Grooming Range to fulfill the everyday needs of a modern gentleman. The extensive range has been created to ensure every aspect of the grooming routine has been catered for. Nourishing skincare will be available alongside classic shaving and grooming products. This is the brand’s first ever launch in the world of skincare; products including a facial wash, soothing gel and cleansing mask will compliment traditional shaving soaps, creams and balms to ensure the skin is soothed and replenished and smelling incredible.

Bayolea’s scent opens with refreshing mandarin, tangerine and lemongrass, an invigorating and warming heart of cardamom, black pepper, neroli and lavender, resting on a resolutely masculine base of cedar, sandalwood, musk, moss, patchouli and amber.

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