Some partnerships make sense on paper. Others feel inevitable. David Gandy as the first official face of Jaeger Menswear? The latter.
In a landmark move for the premium British label — available exclusively at Marks & Spencer — Gandy steps into the role at a pivotal moment, signalling a confident new era for Jaeger’s menswear offering.
Widely recognised as the world’s first male supermodel, Gandy’s two-decade career has been defined by iconic campaigns, global editorial presence and an unwavering association with modern British elegance. His appointment isn’t just celebrity endorsement — it’s alignment.
Gandy becomes the visual embodiment of Jaeger Menswear, presenting a refined yet effortless vision for SS26. Crisp silhouettes. Purposeful layering. Soft, foundational hues. It’s tailoring with intent — never excess.
His own words underline the synergy:
“I’m delighted to be working with M&S again at such a significant moment, as the first face of Jaeger Menswear. Our shared commitment to quality and British style has delivered great success in the past. Jaeger is a brand with a remarkable heritage and a modern vision that aligns perfectly with my own approach to menswear.”
Jaeger has long been synonymous with elevated tailoring and exceptional fabrication. Under the M&S umbrella, the brand continues to sharpen its premium focus — refined wardrobe essentials, considered cuts and fabric choices that justify the label.
The timing is deliberate. M&S menswear is experiencing sustained growth, driven by renewed attention to quality, fit and contemporary design. From sharp suiting to everyday staples, demand for elevated essentials continues to rise — and Jaeger is leading that charge.
With Gandy front and centre of Jaeger’s visual identity, the brand is speaking to male customers in a sharper, more fashion-forward tone.
If there’s a hero piece for SS26, it’s the Italian pale grey wool-rich suit with a whisper of cashmere. Tailored, streamlined and quietly luxurious, it reflects today’s hybrid lifestyle — equally at home in morning meetings or evening drinks.
Wear it buttoned-up for the 9-to-5. Or, as Gandy demonstrates, pair it with a classic white T-shirt for relaxed authority. The message is simple: sophistication doesn’t require stiffness.
Gandy and Jaeger feel cut from the same cloth — British, assured, refined without theatrics. It’s menswear built on core, considered pieces designed to work as hard as you do.
And in a market increasingly drawn to quality over quantity, that feels less like nostalgia — and more like the future of British style.
