When a heritage giant like Cerruti 1881 introduces a new fragrance, it isn’t just another launch — it’s a continuation of a legacy. Founded in the late 19th century in Biella, Italy, Cerruti built its reputation on precision tailoring, luxurious fabrics and an unmistakably refined masculine aesthetic. Over the decades, the house has perfected the art of understated elegance — and its fragrances often follow the same philosophy: modern, confident, and quietly sophisticated.
Their latest creation, VIVO, captures that spirit beautifully and it’s already causing a stir among those who appreciate a scent with both style and substance.
VIVO bursts open with a crisp hit of bright apple and the lively flash of zesty ginger, immediately signalling freshness with purpose. The momentum continues with cardamom and pink pepper, adding a refined aromatic lift that feels unmistakably Cerruti — elegant without being overly polished, modern without trying too hard.
As the fragrance develops, it reveals a deeper, richer character. A smooth wash of rum weaves warmth into the heart, while targates extend the fruity dimension in a way that feels unexpected but undeniably compelling. Finally, saffron grounds the base, adding a sophisticated, masculine depth that lingers with quiet confidence.
The overall effect is a fragrance that is powerful yet nuanced, masculine yet contemporary, and firmly rooted in the Cerruti understanding of effortless style.
If your fragrance lineup needs a fresh addition — one that blends heritage with innovation — VIVO is absolutely worth seeking out on your next visit to the fragrance counter.
