With EDITION_004, APAR steps into a new realm of cinematic storytelling, presenting its latest collection through a visually arresting short film inspired by the late 19th-century Decadent movement. Known for its celebration of beauty, artifice and sensual indulgence, the movement becomes the perfect lens for APAR’s exploration of identity, ritual and the quietly theatrical act of dressing — and undressing.
The film frames the intimate moments that precede the day: the small personal rites through which we construct our public selves. In these gestures, APAR finds a space where clothing becomes both armour and expression — a reflection of who we are, and who we choose to be.
Like each offering before it, EDITION_004 builds upon the foundations of previous collections. APAR’s design process embraces evolution rather than reinvention, drawing on carefully chosen references that guide the season’s direction. This time, inspiration comes from Aldo Fallai’s iconic photographs of the late Giorgio Armani from the late ’70s and early ’80s — imagery famed for its sensual tailoring, cinematic contrasts and quiet, powerful glamour.
Addressing the modern concern of over-development and relentless consumption, the label’s approach rejects obsolescence. Instead, it finds novelty through reinterpretation: familiar silhouettes revisited with seasonal colours, new fabrics and unexpected textures. Freshness is not forced; it is discovered.
This season’s palette is grounded in nature — earth-toned khakis, mushroom browns and military undertones softened by silk headscarves, a subtle nod to Fallai and Armani’s creative collaboration. Among these muted hues, a jolt of colour emerges: a fuchsia crepe woven T-shirt, paired with ivory paper-cotton lounge trousers, creating a raspberry-ripple sharpness that cuts through the more sombre shades. It’s a visual echo of the collection’s title — Decadent Days, where lightness, indulgence and play coexist.
Key pieces receive quietly radical updates. A classic wool peacoat is transformed in denim, giving a winter staple a sun-lit, summery twist. Softer, fluid silhouettes sit alongside the brand’s signature structured tailoring — a belted tailored coat, sculpted trousers with corsetry boning, now positioned as eveningwear. Styled with ivory silk boxer shorts and bare skin, the looks conjure the voyeuristic, erotically charged world of Helmut Newton — a tension of power, gender roles, and the gaze.
Film — part ritual, part performance, part confession — becomes the ideal medium for APAR’s ongoing examination of the self. EDlTION_004 situates the viewer as both observer and participant, watching the many identities we assemble each day, and the quiet metamorphosis that happens as fabric meets skin.
With Decadent Days, APAR does more than present a collection. It offers a meditation on desire, identity, transformation — and the artful pleasure of getting dressed.
