There are hoodies — and then there’s the hoodie. The one that started it all. The one that defined comfort, durability and effortless cool long before “athleisure” was even a word. That hoodie is, of course, the Champion Reverse Weave.
Born in 1938, Champion’s Reverse Weave wasn’t just another sweatshirt — it was a revolution. Designed with athletes in mind, its unique horizontal knitting method made it shrink resistant, incredibly durable, and unmatched in comfort. Decades later, it’s still the blueprint every other brand has tried (and failed) to copy.
A Legacy Stitched in Every Seam
Since 1919, Champion has been setting the pace for athletic innovation — long before streetwear and sportswear blurred into one. From team uniforms and training gear to everyday staples, Champion has always understood that true performance comes from quality, not compromise.
The Reverse Weave exemplifies that philosophy. Its heavyweight fleece offers that unmistakable lived-in comfort — the kind that feels as good on the first wear as it does after years of use. It’s tough, timeless, and effortlessly cool — the sort of piece that quietly says, “I’ve been around long enough to know what works.”
More Than a Label
But Champion’s story isn’t just about great kit — it’s about championing people. Today, the brand’s mission goes beyond sport, inspiring creators, communities, and changemakers to live their truth. Champion believes a true champion isn’t defined by medals or stats, but by what they do with what they’ve got.
By supporting creators and giving them a platform to tell their stories, Champion proves that authenticity never goes out of style — it just gets better with age.
Still the Benchmark
Decades may have passed, trends may have come and gone, but the Champion Reverse Weave remains the gold standard. Heavyweight. Hardwearing. Iconic.
This isn’t just a hoodie. It’s the original — the one that built the blueprint
