Topman, the British menswear brand long celebrated for delivering trend-led, accessible high fashion, is no stranger to creative partnerships. This September, the label steps into bold new territory with an exclusive collaboration alongside Birmingham-born contemporary artist Mason Newman.
Launched recently on Topshop.com, the limited-edition collection, titled Romance at the Rodeo, brings together Newman’s chaotic, culturally charged aesthetic with Topman’s knack for turning subculture into style. Known for his rebellious spirit and recent collaborations with legends like Black Sabbath and Ozzy Osbourne, Newman injects that same fearless energy into fashion for the very first time.
The capsule features eight standout pieces, cut from elevated jersey fabrications and trims – think heavyweight loopback sweats, textured jerseys, and cropped, boxy silhouettes. Country and cowboy influences weave throughout, with the Romance at the Rodeo tagline stamped across select garments. High-build prints, pigment and foam applications, and embroidered graphics amplify Newman’s artwork, transforming each piece into a wearable canvas that’s both personal and powerful.
For Topman, this collaboration is more than just product – it’s a continuation of its legacy in spotlighting creativity across music, art, and design. By partnering with Newman, the brand underscores its commitment to culture, while offering menswear that doesn’t just follow trends, but shapes them.
Art meets fashion. Streetwear meets rebellion. Romance at the Rodeo is where they collide.
Mason Newman said: “I’m super excited to be releasing a collaboration with Topman. As a fan since I was a kid, I remember saving up to go and buy Topman clothes. It truly is an honour. I can’t wait for everyone to see what we’ve done to bring art and fashion together for all.”
