When Louis Tomlinson of One Direction fame first stepped into the fashion game, some might have assumed 28 Clothing would lean heavily on the nostalgia of pop stardom. Instead, the brand has quietly but confidently carved out a distinctive space of its own, merging youth culture’s restless energy with an unwavering sense of identity. Now, with the launch of Collection V, 28 Clothing presents a high summer capsule that doubles down on its ethos of versatility, vitality and evolution.
This latest chapter feels like a natural progression. Building on the assured confidence of Collection IV, Collection V unlocks a new language for the brand—one that prioritises adaptability and personal expression above prescriptive design. Garments here aren’t about dictating style rules; they’re about offering tools of self-expression, designed to be reinterpreted by whoever wears them.
Colour plays a starring role. Pastel shades of pink, blue and yellow provide a softer, sun-drenched palette, balanced with bold pops that inject unapologetic optimism into the collection. It’s summer dressing, but elevated: staples made vibrant, youthful, and energised.
The technicality of the collection is equally striking. Reversible outerwear pushes the boundaries of duality, delivering pieces that transform entirely depending on how they’re worn. The new denim programme represents another milestone—calico-toned jeans and jackets that soften the workwear aesthetic without losing its durability. In Tomlinson’s hands, denim feels both timeless and fresh, a summer-ready evolution of a classic.
If 28 Clothing has always stood for fluidity and edge, Collection V proves that this identity can keep expanding without losing its core DNA. It’s a confident, optimistic and intelligent offering from a label that has long since stepped out of the shadow of its famous founder.
