Cycling has gone from niche pursuit to mainstream movement. Whether it’s dodging gridlocked traffic, avoiding the daily cattle-herding of rush hour trains, or simply embracing a more sustainable way of life, more and more of us are choosing pedal power as the smartest way to move around the city. But as the number of cyclists has grown, so too has the conversation around safety — and often, practicality and style have been left behind in the pursuit of visibility.
Enter LUMO, the British lifestyle brand determined to change that. Founded in 2014 after a successful Kickstarter campaign by Doug Bairner, LUMO was born with a clear mission: “to encourage more people from around the world to enjoy the freedom of their city on two wheels.” And their latest launch shows just how seamlessly they’re bridging the gap between fashion and function.
The debut range, The London Collective, reimagines classic British outerwear and bags for the modern cyclist. At first glance, these jackets and backpacks wouldn’t look out of place in a designer boutique — think timeless silhouettes, refined details, and fabrics chosen as much for their quality as their innovation. But hidden beneath that heritage-inspired styling lies smart, cyclist-first technology: LUMO Glow LED lights discreetly woven into each piece. Invisible until switched on, the lights transform the garments into a beacon of safety, dramatically increasing visibility on the road. Step off the bike, switch them off, and you’re left with a jacket or bag that looks as sharp in a bar or office as it does at the saddle.
It’s clever, it’s practical, and most importantly, it refuses to compromise. LUMO understands that city cycling isn’t just a hobby anymore — it’s a way of life. And with The London Collective, the brand proves you don’t have to sacrifice style to stay safe.
With cycling firmly cemented as part of our daily culture, it feels like the right time for brands like LUMO to step in and lead the way. Marrying heritage-inspired design with science-lab innovation, they’re rewriting the rulebook for urban cycling gear. So whether you’re pedalling to work, riding to meet friends, or heading out into the night, LUMO has you covered — literally.
