We all seek ways to stay on top of the latest trends – but who and what is inspiring British men today? From formal looks to off-duty fits, celebrities are setting the tone for men’s fashion and British men are taking note.
A new survey of 500 British men, conducted on behalf of M&S, reveals that celebrity influence is driving purchasing decisions. More than two in five men (46%) have been inspired to buy an item of clothing or accessory because their style icon wore something similar. This number rose to 63% among 25–34-year-olds.
Where British men look to for style inspiration has changed. Once dominated by red carpet events and magazines, social media now influences this generation of style-conscious men.
The survey found that one in three (33%) British men reference social media as a source of fashion inspiration, showing how platforms like Instagram and TikTok now shape buying decisions in real time. Only one in five (21%) selected TV and film, while just 7% said they still seek style advice from the red carpet.
The survey crowned football personality, David Beckham, as the most stylish male celebrity, with 38% of respondents selecting him as their fashion icon.
Mitch Hughes, menswear director at M&S, explainsBeckham’s enduring allure:
“David Beckham has been at the forefront of men’sfashion trends for years. His ability to transition between styles, from smartwear to athleisure,makes him aspirational yet accessible for manygenerations – a true all-rounder when it comes to style inspiration.”
While Beckham takes the top spot overall, the runners-up shift depending on age group. 16–34-year-olds rank singer-cum-actor Harry Styles second (43%). Mitch illustrates his recognisableaesthetic:
“Harry Styles is celebrated for his bold, expressive, boundary-breaking style. He blends traditionally masculine and feminine elements, embracing fashion as self-expression. Think of the sequined jumpsuits he wears on tour or red carpet looks thathave seen him pair high-waisted trousers with a sheer, ruffled blouse.”
Men over 35, however, favour actor Idris Elba (59%), reflecting a preference for classic sophistication.
“Idris Elba’s wardrobe adapts seamlessly and is versatile. From a perfectly tailored suit with a subtle modern twist or structured casual in neutral tones like black and navy, Idris’ look is always polished and never overdone.”
Undeniably, David Bowie has left a legacy on menover the age of 35. 43% selected the late singer-songwriter and actor as the most stylish male celebrity.
According to survey respondents, confidence is what makes a male style icon. More than a quarter (28%) of British men believe that self-assurance defines great style.
It’s therefore no surprise that both Beckham and Styles are admired for their self-assurance, with 42% of respondents crediting Beckham’s confidence as his strongest asset and 40% saying the same of Styles.
Mitch comments:
“Fashion plays an important role in a celebrity’s brand identity. Confidence is what separates those who wear clothes from those we view as icons.Harry Styles is a prime example of somebody whoinfluences trends through simply owning his personal style.”
