There’s tailoring, and then there’s tailoring with personality—and Maude & Fox sit squarely in the latter camp. Since its Dorset debut in 2012, this proudly British label has championed tweed’s timeless elegance—reimagined for modern life. Their mantra? “Urban country chic”: classic British materials, sharpened with contemporary flair, and handcrafted into pieces equally at home in London pubs or rural shoots.
Every garment begins with 100% British tweed, sourced meticulously from Yorkshire and Scotland. But that’s just the canvas. A careful half‑zip here, a fleece liner there—and suddenly you have tweed hoodies and shooting jackets with all the practicality of modern outerwear, without sacrificing charm .
Take The Brace shooting jacket—water‑resistant, fleece‑lined, magnet‑fastened bellow pockets, and a cut that shields you from draughts. It’s no surprise it graced the pages of Papapreneur’s style guide:
“Tweed with a twist… urban country chic… contemporary styling”
What distinguishes Maude & Fox isn’t just material or design—it’s the soul behind the seams. Each piece is hand‑cut and sewn from start to finish by a single craftsperson, ensuring consistency in quality and a uniquely British eccentric charm .
Brand founder Sue Longmore, a former landscape architect, launched the label after noticing a gap in the country‑wear market—a lack of flair, individuality, and pride of place. Despite a terrifying stock‑theft early on, the brand emerged stronger, supported by loyal customers and their own brand of British resilience.
Style Guide: Wearing the Maude & Fox THEIR Way
1. Layer tweed hoodies under cropped coats—smart turns relaxed.
2. Pop a shooting jacket over a shirt and jeans for weekend shoots or Sunday roasts.
3. Gilets? Perfect over shirting, brilliant under heavier outerwear.
4. Don’t forget colour: Maude & Fox’s signature greens, blues, and overchecks nod to nature while modern accents keep the look fresh.
If Clothes Make the Man celebrates clothes as character, Maude & Fox wear that truth on their sleeves. Born in Britain, built in craftsmanship, and designed with that rare mix of tradition and contemporary ease—this is a brand that proves tweed is anything but stuffy. It’s bold, it’s lived-in, it’s alive.
