Probably best known for their denim, Guess was founded in 1981 by the Marciano brothers, French immigrants who transformed American denim with their slim, stonewashed jeans and signature 3-zipper design. Their bold, sexy style and iconic black-and-white ad campaigns quickly made Guess a cultural phenomenon, launching supermodel careers and embedding the brand in pop culture.
Expanding into watches, eyewear, and fragrances, Guess blended European flair with youthful American spirit, collaborating with celebrities to stay fresh and aspirational.
But it’s their fragrances we are lamenting on today, principally, the launch of their Guess Iconic for Men. The fragrance harmonises with a classic GUESS design cues as seen in Guess’s fashion lines and the counterpart f male fragrance.
This is an irresistible scent balance an earthy vetiver, warm labdanum and animatic suede accord which serves as a long lasting base to complement any journey. The aromatic notes weave through the heart blending compelling clary sage and geranium for an instantly fresh attraction. A spicy introduction of Sichuan pepper, black pepper and bright mandarin instantly sees the attention.
“For us the fragrance really capsulates, the feeling of freedom, attraction and confidence. We wanted the wearer to feel empowered to be bold and daring.” Stated the perfumers Claude Dir and Gino Percontino of Mane, the international perfumers who draw on over a century of know-how in fragrance creation and extraction technologies, to mix precious, essential oils and innovative molecules into their creations which have included in past for such houses as Hugo Boss, Calvin Klein and Lacoste.