Filium, the cutting-edge technology brand revolutionising performance fabrics, has teamed up with1764 Golf to launch two exclusive capsule collections from Graham Luxe and Adair Active. 1764 Golf specialises in premium golf apparel and accessories designed to redefine golf fashion while enhancing your game. By combining innovative technology with stylish aesthetics and functional performance, 1764 Golf offers products that empower golfers of all skill levels to look and feel their best on and off the course.
The first drop, will feature the men’s“Hawk” Raglan Hoodie and women’s “Harlow” Lightweight Hoodie, bringing a blend of style, functionality, and Filium’s advanced fabric technology to the forefront of golf apparel.
Filium’s technology is seamlessly integrated into both the Graham Luxe and Adair Active collections, enhancing each garment with liquid, stain, and odor-repellent properties. This unique technology turns regular fabrics into high-performance materials while maintaining comfort, breathability, and sustainability—making it ideal for the modern golfer who demands both style and function. The result is apparel that withstands the elements, keeps you fresh throughout the day, and lasts longer without sacrificing design.
Graham Luxe takes traditional golf attire to new heights, offering high-quality and breathable apparel without compromising on style. As a brand known for breaking away from the stuffy, old country club aesthetic, Graham Luxe delivers a perfect balance of statement pieces and everyday go-to looks. With a bold, modern approach, the brand adds just enough flair to ensure you look Luxe AF on and off the course. Graham Luxe is redefining golf fashion for the next generation, ensuring golfers feel confident and stylish with every swing.
Adair Active was created to fill a significant gap in the women’s golf apparel market, delivering timeless and classic designs that cater to the modern golfer. With a focus on high-quality construction and long-lasting neutral tones, Adair Active offers versatile, mix-and-match pieces that never go out of style. Whether you’re on the course or transitioning to post-game activities, Adair Active’s apparel ensures that women look and feel their best wherever the day takes them.
“We’re thrilled to partner with Filium to revolutionize the golf industry by integrating cutting-edge fabric technology that enhances performance,” said Bobby DiMeo, CEO of 1764 Golf. “This collaboration not only elevates the quality and durability of our apparel but also aligns with our commitment to innovation and sustainability. The future of golf attire is here, and it’s engineered to help athletes perform their best on and off the course.”
