Data tracking experts Circana, estimate the UK toy market to be worth £3.4 billion in the 12 months to September 2024. Last Christmas £900 million was spent on toys, accounting for 26% of annual toy sales.
Global leader in kids, young adults, and parents’ market intelligence, The Insights Family, has observed an increase in parental spending on gifts for children throughout 2024 and expects this trend to continue, consistent with the steady growth seen since 2021.
Research has found that from 2021 to 2024, monthly spending on gifts for children rose among parents of 1–16-year-olds by 35%, from £61 per month in 2021 to £82 per month in 2024.
With this in mind the Toy Retailers Association’s DreamToys top toys for Christmas 2024.
The DreamToys Christmas list is the most authoritative prediction of what are expected to be the hottest new toys on the high street this festive season. It is the only list selected by an independent panel of toy retailers and toy experts from small independents to large national chains.
The DreamToys list includes exciting interactive toys, new versions of family favourites and something for all the family, from preschool up to adults, with a diversity that reflects the many tastes and trends that define the UK’s toy industry today.
PLEASE NOTE: The list is presented alphabetically, as a full top 20, and is not ranked in any way. 
|
Product Name |
Supplier |
|
Beyblade X Xtreme Battle Set |
Hasbro |
|
Bluey 3-in-1 Transforming Plane Set |
Moose Toys |
|
Despicable Me 4 The Ultimate Fart Blaster |
Moose Toys |
|
Disney Stitch |
LEGO Company |
|
FurReal Peanut the Playful Monkey |
Just Play Products |
|
Hatchimals Alive Mystery Hatch Pufficorn Egg |
Spin Master |
|
Hex Bots Wall Crawler Gecko |
Spin Master |
|
Icons Tiny Plants |
LEGO Company |
|
Hot Wheels Ultra Shark Car Wash playset |
Mattel UK |
|
Kinetic Sand SquishMotion |
Spin Master |
|
Little Live Pets My Walking Penguin – Waddles |
Moose Toys |
|
Littlest Pet Shop – Pet Shop Playset |
Bandai UK |
|
Miniverse Make It Mini Potions Class |
MGA |
|
Paw Patrol Rubble’s Bark Yard Deluxe Bulldozer |
Spin Master |
|
Pets Alive: Mama Duck & Baby Surprise |
Zuru |
|
RealFX Disney Stitch Puppetronic |
Wow Stuff |
|
Speed Champions Mclaren F1 Race Car |
LEGO Company |
|
Sticki Rolls Sticki Book Pack |
Character Options |
|
Unicorn Academy Interactive Rainbow Light-up Wildstar |
Spin Master |
|
UNO Show ‘Em No Mercy |
Mattel UK |
The DreamToys panel picked the toys based on the value they offer – to the pockets of gift-givers and their users’ play time – as well as the patterns of play they inspire and the emerging trends they represent.
This year’s top 20 range in price offering something for all ages and budgets.
