Founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. The North Face, today, are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. All the while protecting the outdoor playgrounds and minimize their impact on the planet through programs that encourage sustainability.
Recently, the brand unveiled the 30thanniversary edition of the icon, the Himalayan Parka. The HMLYN Parka is an elevated form of what is arguably the brand’s most recognisable piece from both a technical and design lens.
Celebrating its 30-year legacy of grit and innovation. The parka sparks a new spirit of exploration through a modern approach tied together by style and culture.
Originally introduced in 1994, the Himalayan Parka was designed for extreme conditions and for those who fearlessly confronted them. As part of The North Face’s Expedition System, the parka has been reimagined for everyday use, building upon a legacy of grit and innovation, 30 years in the making.
This year, the HMLYN Parka joins the Himalayan Parka family, redesigned and retooled to withstand the coldest days, no matter your destination. The icon has been updated with modern design and features, transforming it from a high alpine piece to an everyday essential.
The parka comes with a waxed ripstop fabrication that gives it depth of texture and a modern construction that offers improved comfort and features commemorative anniversary branding and labels. With cord locks at the hem, the parka can be fine tuned to fit any style.
Two British talent front the campaign, bringing their own voice to We Play Different. Deba stands for many social rights and is a blend of lifestyle content with a love of the outdoors. Artist Corbin Shawuses his upbringing in Sheffield to investigate masculinity and how it was defined to him growing up. He reimagines masculine ‘icons’ and objects and challenges stigmas and stereotypes.
The jacket takes the original parka design from 30 years ago, refreshing the technology and key design elements. It’s made with a nylon ripstop fabric, wind-blocking technology and packs 550-fill of responsibly-sourced down provides insulating warmth.
