In a world of fast fashion trends, Red Wing Heritage has always celebrated the opposite. Established in 1905, Red Wing is a renowned American footwear brand celebrated for its iconic footwear and leather goods. The brand’s legacy is rooted in a dedication to quality American craftsmanship, traditional construction and timeless design. Through a unique combination of advanced technology and handmade craftsmanship, all Red Wing Heritage boots feature premium materials and over a century of archival inspiration stitched into each pair.
In their latest initiative they are encouraging their customers to keep their boots for years – even decades – by offering tiny wills to be stitched into boot tongues designating who will be next to write their own Red Wing story.
As part of the campaign, a tiny will with “Worn By” and “Left To” fields can be stitched into customers’ boot tongues, designating who will be next to write their own Red Wing story. Born from the same mission as the brand’s Out of Fashion campaign that launched in 2021, Will Your Wings champions a commitment to high-quality, handcrafted product that’s built to last and gets even better with age. As part of that commitment, Red Wing’s repair shop in Minnesota refreshes, re-soles and reconditions upwards of 40,000 boots each year, ultimately diverting 54 tons from landfills.
“This effort is inspired by the countless letters we’ve received over the years from beloved customers sharing stories of their Red Wings being passed down over decades,” says Aaron Seymour-Anderson, head of brand and creative at Red Wing Shoe Company. “That’s what Will Your Wings is about — timeless style, giving great products the fullest and longest life cycle possible, and celebrating the personal stories created with each pair of Red Wing boots.”
Their latest booting triumph is a collaboration born between the Design team and Sales team in Norway, to create a heavy-duty, winter boot. Red Wing Heritage’s durable Roughneck model was updated to create a style with better performance in snowy, icy winters, originally intended for the winter in Norway.
Norway Moc Toe 8209 features the Vibram TC4+ outsole with superior ice traction; water-resistant Oro-Russet leather, a water-resistant Norwegian storm welt and an an internal Poron/Texon insole for immediate off-the-shelf conforms (no long break-in period for winter) to create a style that is ideal for wet, snowy, icy conditions in Norway and in the colder regions of the world where during a large part of the winter the land is covered with snow and ice…
