OASIS, still shaping fashion to this day

With all the anticipation of Oasis going back on tour after a 15-year-long hiatus, everyone is getting ready for 202, the summer of bucket hats and parkas – but just how much have Oasis shaped the fashion we still see today – and what fashion trends will we see continue to rise over the coming months in preparation?

Sarah Ewens-Smythe, Head of Buying at Jacamocomments;

“Oasis was known for wearing Parka’s bucket hats and ‘football fan fashion’ – all of which we are seeing trending again this year. Jacamo has noted a huge 40% increase in searches for parka jackets this month, as well as a 12% increase in searches for football shirts in the last quarter.

“Oasis perpetuated and cultivated several key trends in fashion during the 1990s. They were central to the Britpop movement, which was characterized by a celebration of British culture and a rejection of American dominance in music and style. The band’s look was quintessentially British, emphasising working-class roots.

Mod Revival: They brought back elements of the 1960s mod style, particularly with their use of parkas, desert boots, and mop-top hairstyles. The parka, a key element of Liam Gallagher’s look, continues to be a popular outerwear choice. Liam’s own fashion line, Pretty Green, which heavily draws on mod culture and Oasis’s own style, has kept this influence alive in contemporary menswear.
Casual Streetwear: Oasis popularised a more casual, “everyman” approach to fashion, which resonated with their fans. This look was anti-glamour, focusing on comfort and simplicity.
Football Terrace Culture: The band’s style was heavily influenced by football fan fashion, particularly in their adoption of brands like Stone Island and Adidas, which were popular on the terraces. The popularity of sportswear in everyday fashion, particularly Adidas trainers and tracksuits, can be traced back to Oasis‘s impact. This look has remained a staple in streetwear and has been revived by newer generations embracing vintage and retro styles.

“The Gallaghers, especially Liam, continue to be style icons, with their influence visible in the ongoing popularity of Britpop-inspired fashion, vintage sportswear, and the general attitude of effortless cool that they championed.”

Looking for a parka jacket for Autumn (or readily manifesting Oasis tickets for next year) – These are Jacamo’s best selling Parka Jackets available right now: