Sportswear brand Macron and the iconic supercar manufacturer Lamborghini have recently launched a mutual collaboration. Both founded and based in Bologna, Italy, they have joined forces in the name of quality, innovation, performance and Italian style. The first chapter of this collaboration, which over time will be enriched with further initiatives, is for Squadra Corse, Automobili Lamborghini’s Motorsport department.
Macron X Lamborghini will partner for three seasons, dressing the Lamborghini Squadra Corse staff in support of the Lamborghini Super Trofeo championships and the Lamborghini Iron Lynx Team engaged in the FIA WEC World Endurance Championship and the IMSA Sportscar Championship in the Hypercar/GTP class. The Lamborghini Squadra Corse team will be provided with Macron clothing and apparel that is high-tech, comfortable, with attention to detail and fully expresses the sporting identity of an iconic brand. The uniforms will be made from technical and functional fabrics designed to guarantee high performance.
The partnership between the two brands was born on the basis of concepts such as competition, teamwork and overcoming one’s limits, common denominators of the vision of Automobili Lamborghini and Macron that, through this agreement, has found a perfect synthesis. Two realities that, in addition to the constant pursuit of excellence, proudly share the belonging to the territory and to their roots, despite their international vision that allows the two companies to export the value of Made in Italy at a global level. It is no coincidence that the industrial districts in which Automobili Lamborghini and Macron were born and developed, the “Motor Valley” and the “Sports Valley”, represent a leading point of reference in the world in terms of entrepreneurial ability, professionalism, passion and creativity.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, says: “This partnership is a natural destination for us towards the world of sport that, in Lamborghini, is represented by the Motorsport sector. The aim is to create, together with Macron, a great teamwork and to share in the future successes that we hope will come out of this collaboration”.
