Sealskinz, the Innovative, British performance wear brand is born and bred in the rugged beauty of Norfolk, a brand synonymous with waterproof, breathable, and windproof technology. Deeply rooted in the heart of the British countryside, Sealskinz has always embraced the wild, ensuring that every product stands up to the elements with unwavering performance and comfort.
Recently, Sealskinz has embarked on a refined mission: to blend high-performance functionality with contemporary design. This evolution enhances their renowned outdoor gear, infusing it with an elevated sense of style. From state-of-the-art socks and gloves to innovative hats and accessories, Sealskinz products now offer a perfect marriage of form and function.
The brand has expanded its current offering with the launchVitae, a dedicated fashion and lifestyle collection to run alongside performance accessories, waterproof socks and functional apparel. The line is the brainchild of the former CEO and founder of Ted Baker, Ray Kelvin whose unparalleled passion for design and product development is clearly evident in pieces that combine premium quality fabrics, on trend silhouettes and innovative, multi-functional detailing synonymous with the brand.
Ray grew up in a family with a strong entrepreneurial spirit, which instilled in him a keen eye for detail and a passion for unique, high-quality designs from an early age. His innovative approach and dedication to excellence have earned him a reputation as a trailblazer, blending classic elegance with contemporary flair. Ray’s journey began with a single shirt shop in Glasgow, which under his leadership, grew into the international fashion powerhouse, Ted Baker, celebrated for its distinctive style and uncompromising quality. Now, with his latest venture, Sealskinz, Ray is bringing his innovative spirit to the world of adventure wear. Sealskinz offers cutting-edge, weatherproof gear that combines functionality with style, further showcasing Ray commitment to creativity and excellence. His dynamic leadership continues to inspire and shape the future of both fashion and outdoor apparel.
Building on the brand’s unique heritage and expertise, Kelvin introduces Vitae as part of the brand’s next phase. Taking inspiration from his love of the outdoors, combined with his unparalleled passion for design and Sealskinz innovative technology, Vitae is built to perform and designed for life. Chore Jackets and unstructured Blazers are made from stretch fabrics and have water-repellent finishes, whilst tees and signature polos offer UV protection and feature secret pockets. Baseball caps are waterproof and foldable so they can easy be stored in a pocket. The premier performance with style collection also includes classically cut chinos, shorts, shirts and statement swimwear that will take you from the trails to the city.
