There are many moniker for the Bowling Shirt, sometimes known as Cuban, Aloha, Safari or Cabana shirts to name a few. Whatever you prefer to call it, it does have a long and illustrious menswear history. Dating back to the 1950s when bowling blew up as a popular pastime and favourite date night idea, particularly for the new found American teenagers. During this time, bowling alleys went from the place to bowl to the place to socialise and hang out, and the bowling shirt became a “youth-quake” staple.
A brand that is not only supplying but leading in this great, easy to wear and stylish trend for this Summer is P&Co. Established in 2013, P&Co is a clothing & lifestyle brand hailing from Birmingham’s Jewellery Quarter, an area synonymous with creativity & quality. Its historical, creative & hardworking attitude continues to fuel their passion for creating goods that will stand the test of time, long past this Summer, however long it may be.
Driven by a need for freedom, P&Co is inspired by motorcycle culture & the road less travelled. There is a feeling of nostalgia & escapism in all that they create from their hand-drawn graphics to their lifestyle content & events.
They believe the desired outcome depends on that initial frame of mind- they create with purpose, think with purpose & ultimately live with purpose.
This summer’s Bowling Shirt collection from P&Co delivers a range of Classic boxy-fit Cuban shirts. Made from a Lyocell fabric, they are lightweight and breathable pieces that are perfect for the warmer days ahead. Inspired by American past-times & 1950’s culture, they strike with contrast sleeves and collars, revere collar detail, repeat pattern designs, panelling & bold chain-stitch embroidery.
