Are you searching for Grandpa Core ?

Taking inspiration from the more retro fashion choices of the older generation, the latest viral fashion trend currently sweeping the internet has been fondly dubbed as ‘Grandpa Core’. 

Nick Drewe, Trend Expert at at online discounts platform, Wethrift, has shared his insight into the latest fashion trend which is proving that style knows no age limits

“The latest fashion trend to surface is ‘Grandpa Core’, with searches for the quirky statement trend up by 334% on Pinterest in the last month alone. While over on the video streaming platform, TikTok, the hashtag #grandpacore has amassed a colossal 17.5 million views, providing that this is one of the season’s biggest trends. 

“Last year we saw the grandma-core aesthetic emerge, with many trying to embrace their grandmother’s signature style of nostalgia, warmth, and comfort. As we enter into the new year, we are seeing the whimsical grandpa-core trend surface, in fact, searches for ‘grandad jumper’ are up by 400% on Pinterest over the last few months alone.”

The statement style is all about embracing key fashion features of our grandfather’s wardrobe, from oversized cardigans to sweater vests, vintage loafers, wide-framed glasses, and loose-fitted trousers to tweed blazers and oversized denim. 

As we approached the new year and more people looked for ways they can elevate their style for a ‘new year, new me’ statement, we have seen a huge increase in searches for ‘oversized cardigan outfits’ (a key feature of the trend) on Pinterest, up by 337%.  

Trend

Search volume increase

Grandpa core 

334% on Pinterest (since December) 

Grandad jumper

400% on Pinterest (since June) 

Oversized cardigan outfit

337% on Pinterest (since June) 

Vintage loafers 

3900% on Google (last 90 days) 

80s footwear has been spotted recently on celebrity fashion icons like Bella Hadid and Hailey Bieber. One of the more common styles is a pair of vintage loafers. Loafers are the shoe in every ‘it girl’s’ closet. These fail-safe shoes are perfect for all seasons and can dress up any casual look. Over the last few months, the demand for this product has increased, with searches for ‘vintage loafers’ up by 3900% worldwide.

“Another way to embrace Grandpa Core in addition to vintage loafers is a sweater vest. If you’re in the office or meeting friends, pairing a sweater vest with an oversized blazer is the perfect way to layer this Winter whilst staying on trend. Searches for ‘sweater vests’ are up by 87% on Pinterest, with fashion enthusiasts hunting for style inspiration. While over on TikTok, the hashtag #sweatervest now has a whopping 130.5 million views and counting.”