Online luxury etailer, MR PORTER’s own brand Mr P. launches exclusive capsule collections with Swedish outdoor brand Houdini and Italian performance footwear brand Diemme for MR PORTER’s annual Go Out series, which raises awareness and funds for MR PORTER Health In Mind.
Houdini is an odd band of adventurers, artists, designers and engineers, reimagining the future of outdoor apparel. Ever since Houdini evolved from a project among climbing buddies into a company in 1993, responsible business has been their way.
Houdini offers a complete wardrobe of progressive performance apparel for the outdoors and a live-large- with-less way of life. The brand is based in Stockholm, Sweden and their products can be found at select retailers worldwide.
As innovators of sustainable design and pioneers of circular business models, Houdini wants to inspire and enable more people to experience the splendor of our home planet and transform our way of living to reconnect the bond between humans and the natural world.
Then, Diemme is inspired by the heritage of hiking boots that have been made for centuries in our home region in Italy’s spectacular Dolomite mountains. Diemme designs evolve those traditions, using the finest materials and techniques to make hiking boots and sneakers that go the distance in mountain terrains or pounding city sidewalks. We make all Diemme products under one roof at our family factory in Onè di Fonte, Veneto, a small town in north-eastern Italy. For centuries, this region has been regarded as the spiritual home of handmade outdoor footwear. Every Diemme pair is handcrafted by expert workers producing limited production runs of high-quality artisan products. Diemme is sold by some of the world’s most esteemed retailers.
The collaborative collections celebrate the great outdoors through championing performance wear and raising awareness, funds and community engagement in support of MR PORTER Health In Mind powered by Movember. All pieces are available at MR PORTER alongside the Mr P. x Houdini collection online at Houdini. Net profits* of each piece sold during the first two weeks on MR PORTER and Houdini will be donated to the Fund, supporting men’s mental and physical health initiatives to help men lead healthier, longer lives.
