An icon of innovation, the Mountain Jacket is an undeniable slice of The North Face History. This year, the Mountain Jacket is back in blue and reunited with durable GORE-TEX fabrics for a denim look steeped in history and ready for anything the city or sloops can throw at you.
Designed in the early 1990’s as part of the Expedition System – the most technically advanced integrated clothing system of its time, built for unforgiving conditions and designed to enable exploration from the Himalayas to Antarctica. The new iteration line brings back the original design intent of the icon.
A city-ready capsule, the Denim Pack inspires you to weather the storm brought to life through the creative lens of photographer Dominic Zimmermann. Collaborating with The North Face’s Explorer Team snowboarder David Djite – the two have captured a bold yet ethereal catalogue of imagery that illustrates how Denim Pack doesn’t just protect but inspires explorers everywhere to revel in their journey.
This is captured in the London exhibition hosted in the heart of the city at White Rabbit Studios, celebrating the creativity of Dominic and filmmaker Fabian Fuchs for an evening of top local talent, DJ sets and an immersive experience.
Born in the extreme and back for a new chapter, Denim products includes the GORE-TEX Mountain Jacket and Pants, and the Glenclyffe Low shoe.