New research reveals this summer’s most sought-after menswear items. The study, conducted by clothing experts boohooMAN, analysed Google search data to determine the most in-demand menswear items.
The research examined the average monthly search volume for menswear items, such as men’s earrings and men’s sandals, and revealed the interest in men’s fashion is at its highest.
1. Men’s shorts
Men’s shorts have been named this summer’s most sought-after menswear item and nobody is wearing men’s shorts better than Pedro Pascal. The beloved actor graced the Met Gala 2023 red carpet in a pair of black Valentino shorts styled with a blazing red trench coat and attention-grabbing black combat boots. In fact, as a result, searches for ‘men’s black shorts’ increased by 61% during the week of the Met Gala 2023, meaning that men’s black shorts could be the optimal style choice for this season.
2. Men’s bracelets
Men’s bracelets are the second most searched for menswear item. Timothée Chalamet is one of the most fashionable men in Hollywood. So, it’s not surprising to have seen the world-famous actor wearing two beaded bracelets at Paris Fashion Week 2023, with searches for ‘men’s bracelets’ increasing by 122% in the same week. Chalamet styled two beaded bracelets alongside a leather-accented black bomber jacket and relaxed navy-blue joggers. This summer, people can wear men’s bracelets with similarly casual outfits, as well as accessorizing tailored suits for formal occasions.
3. Men’s sunglasses
Men’s sunglasses take a bronze medal as the third most in-demand menswear item. Sunglasses are a summertime staple. Trending styles grace menswear outlets every year, so the trick is to find your favorites and stand out from the crowd. And in true rock ‘n’ roll style, Lenny Kravitz made a statement at the 2023 Oscars with his chunky, eye-catching black Saint Laurent shades.
4. Men’s earrings
Men’s earrings are this summer’s fourth most sought-after menswear item. Famous for their bold, fierce fashion statements, Lil Nas X captured the whole world’s attention at the Pre-Grammy Gala 2023. The academy award winning artist owned the red carpet by accessorizing a pink illusion suit with a pair diamond encrusted, heart shaped earrings.
5. Men’s sandals
Lastly, men’s sandals are the fifth most searched for menswear item. Sandals are perfect for the warmer weather. Comfortable and versatile, these shoes suit both smart and casual outfits, as well as everything in-between.
Tyler, The Creator wore pair of sports sandals while performing at Coachella 2023, styled with white socks, green cargo shorts, and a pink graphic shirt – and online searches for ‘socks and sandals’ increased by 270% one week later.
