Created by best friends Declan and Sid, who decided to set up a clothing brand after travelling around the world together. Fera is a new and exciting outdoor British label that’s all about enjoying the often overlooked pleasures of the British countryside. With a tagline of ‘Seek Your Wild’ think of messing about in boats, dirt biking it to the beer garden and communing round campfires with your mates rather than attempting to scale K2.
Inspired by classic workwear and old school outdoor kit, Fera makes the type of timeless, rugged gear that’s built to last and designed to withstand some serious outdoor enjoyment. Clearly passionate about the great British outdoors,
Fera have also committed to giving 5% of their annual sales to a number of charitable projects and organisations dedicated to preserving British wildlife. Sign up to their newsletter for 15% off your first purchase on the Fera site here and have a look at their new video ‘The Detour’ here.
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