Unless you’ve been living with your phone, computer, SMART TV, tablet etc switched off, and I currently don’t blame you, you won’t know what a NFT is, but STEPN, a move-to-earn Web3 running app, has recently joined forces with ASICS to release a limited edition “STEPN x ASICS NFT Sneaker” Mystery Box Collection. The NFT sneakers were hosted and minted on the BNB Chain, and the collection was launched exclusively on the Binance NFTMarketplace.
STEPN is a Web3 lifestyle app that rewards users with crypto for moving (walking, jogging, or running) outside. To participate, users have to download the STEPN app, purchase an NFT, and then move outdoors to earn tokens. Users are able to spend their earnings within the STEPN ecosystem or swap it out to an external account and cash out for profit.
The collection, co-branded by STEPN and ASICS, a trusted brand founded more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. They have garnered significant interest from the community, with over 195,000 participants and subscribed tickets. The total trading volume exceeded $10M USD with the floor price being maintained at over $3,000, exemplifying the success of this Initial Game Offering (IGO) launch.
Joe Pace, Head of Business Development at ASICS, commented: “ASICS is committed to inspiring people to have a sound mind in a sound body and we aspire to apply technology in thoughtful ways to advance that mission. Our partnership with STEPN and their world-class team is designed to encourage the Web3 community to step away from their screens and get walking, jogging, and running outdoors. The STEPN app is an incredible feat of technological innovation and we believe that ASICS’ immediate and long-term collaborations with them will help millions across the world achieve a sound mind in a sound body.”
Additionally, $100,000 from the sale proceeds of these NFT Sneakers will be donated towards a charitable cause jointly by STEPN, Binance and ASICS.
The positive results further highlight the support from the Binance ecosystem, including the good design of the Binance NFT Subscription Mechanism as a fair and square opportunity for a large number of users to participate in Binance NFT primary sales, and enjoy an elevated NFT experience.
So what is Binance ? Well, Binance NFT, the official NFT marketplace of Binance, offers an open market for artists, creators, crypto enthusiasts, NFT collectors and creative fans around the world with the best liquidity and minimal fees. Consisting of three product lines: Premium Events, Mystery Box and a marketplace. Now, Binance NFT aims to build the first and largest GameFi NFT trading platform for gaming projects via IGO (Initial Game Offering) – featuring core in-game assets from top gaming projects.
If you needed any more convincing since launching its public beta in December 2021, STEPN has skyrocketed in popularity and crossed the $1 billion dollar market cap. User growth and engagement has also steadily increased, with total app downloads exceeding 1 million. 
