Farah’s heritage originates in Texas, USA in 1920 but found it spiritual home in the Uk in the late 1960s. Famous for its hopsack trousers, Farah and its golden F-Tab logo has been adopted by many British style sub-cultures over the decades, from Mods to Rude Boys, and Casuals to Indie kids.
For FARAH MENSWEAR’s Summer collection they draw on something uniquely Northern rather than their southern roots. They are taking us back to 27th May 1990, a hot barmy day where in the small north of England town of Widnes, literally half way between Manchester and Liverpool and more known for its petrochemical plants, a cultural event took place which shaped and formed a generation, often referred to as this generation’s Woodstock. Four Northern lads who had formed a band had no idea the event and impact they would have on generations to come.
This collection is inspired by the Iconic Stone Roses gig at Spike Island. A day remembered for its chaotic organisation as it is for its cult statues in providing the blueprint for everything that would happen going forward in the 90’s.
The collection is full of nostalgic 90’s nods to and references from deep collared necklines, cargo trousers and boxy-fitting parkas. With a colour palette born straight out of 90’s casual wear, vibrant redes mixed with washed-out charcoals and brighter tones of jade green mixed with pink to bring this collection to life for Summer 22.
