10 Most Popular Supercars of the 21st Century

Supercars are the thing dreams are made of. Violently fast, sumptuous flowing lines and raw exclusivity, these cars grab the attention like no other. With that in mind, private plate supplier Click4Reg sought to establish which 21st century supercar dominates popularity in the public eye. To find out, Click4Reg created a seed list of 20 of the most well-known supercars, analysed hashtag data from Instagram and ranked the findings, with the results being far from expected!

Key findings include:

  • Lamborghini is considered the most popular supercar brand, with 2 models taking the top spots with a combined 2.7 million hashtags on Instagram
  • McLaren are the only UK-based company to place in the top ten, with under a million hashtags shared between them!
  • Once the fastest car in the world, the Bugatti Veyron places only 8th with 395,290 hashtags

The 10 most Instagrammable supercars of the 21st Century

Supercar Combined Instagram Hashtags
Lamborghini Huracán (pictured) 1,384,480
Lamborghini Aventador 1,335,069
Nissan GT-R R-35 474,129
McLaren P1 (pictured) 463,288
McLaren 720S 452,058
Ferrari Enzo (pictured) 451,334
Audi R8 V10 410,826
Bugatti Veyron 395,290
Porsche 918 (pictured) 298,392
Porsche 911 Turbo S 295,785

In first place is the Lamborghini Huracán. Priced at $212,266, this Italian thoroughbred racked up nearly 1.4 million hashtags!

This was closely followed by the bigger brother of the Huracán, the Aventador. Costing over $500,000 dollars, this car attracted 49,000 LESS hashtags than its younger and cheaper colleague, however still commanding more than 1.3 million hashtags on the photo sharing platform.

The Nissan GT-R R35 comes in third place with 474,129 hashtags, closely followed by the McLaren P1 with 463,288 and the McLaren 720S with 452,058 hashtags respectively.

Notably, placing in eighth place we have the Bugatti Veyron. Once the fastest production car in the world, this multi-million-pound coupe no longer attracts as much buzz, with only 395,290 hashtags.

However, it’s Porsche who finished bottom of our top 10 most Instagrammable supercars list. The Stuttgart-based outfit has 2 cars in the rankings, with the 918 narrowly beating the 911 Turbo S by nearly 3,000 tags.

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