Fifty years is a long time for anyone to imagine,being married to the same person for fifty years. Fifty years is half a Century, If you leave school at 18, the government want you to work for at least fifty years before you can retire. I might jeez it’s the best part of a lifetime !
Well, can you imagine if your clothes were given this kind of guarantee ? This is exactly what Tom Cridland wants to do, after success with his 30 Year Sweatshirt, he now wants to build upon this with the Half Century Jeans!
Cridland works on the age old principle of it’s better to buy less but make sure what you do buy is special and The Half CenturyJeans is an attempt to promote the concept of sustainable fashion.
Working in the Fashion Industry Cridland became tired of the unnecessary waste, created by poorly made clothes and wanted to move towards protecting our natural resources by making truly durable clothing.
Cridland swears his Half Century Jeans are as comfortable as your favourite pair of jeans, but built from a special hybrid of materials including Japanese selvedge denim, sourced from Okayama, and ultra durable Spectra fibres, which are 15x stronger than cable steel.
These are the closest thing to indestructible jeans available right now. He is so confident of this that, for the next 50 years, they will be backed with a guarantee of free repair or replacement should anything happen to them.
We all know as consumers, we need to buy less and buy better, and to stop subscribing to the “fast fashion” mentality that has become so prevalent and has made fashion the world’s second most polluting industry.
Using selvedge denim is crucial to the design of the Half Century Jeans because it is more durable, better value in terms of cost per wear, made ethically and looks smarter.
All cotton used in the production of Half Century Jeans is 100% organic. Organic cotton is free from pesticides, genetic modification and artificial fertilisers. This is better for the health of our planet and the people living on it: whether you’re using cotton to make clothing or a consumer wearing it.
