Back in the winter of 1986, in the picturesque Swedish ski resort of Åre, three talented skiers got together to discuss a few things that they had been thinking about, based on their own experiences. Putting the world to right were old friends Stefan Engström was a world-class mogul skier with several World Cup wins to his credit. Peter Blom was editor-in-chief of the country’s biggest ski magazine. Christer Mårtensson was an art director and designer. Before long, they were joined by a fourth person, former alpine skier and ski salesman Jonas Ottosson. First and foremost they want to know why no one making clothes that they wanted to wear? Clothes that combined excellent functionality with simple, cool design; not flashy, but still not boring ?
It turned out that the answer to their quandary was Peak Performance. The team’s ambitions didn’t initially extend much beyond making some clothes for themselves and their friends, in sufficient quantities to make a living from it. But the outside world wanted more. In the late 1980s, people were tired of extravagance and superficiality. Everybody missed the real thing that comes with genuine quality. A plaid flannel shirt was suddenly the answer, rather than neon and glitter. Grunge replaced synthesizers in the music industry and Peak Performance replaced a number of flashy brands on the ski slopes.
This season the gentlemen have turned their attentions away from the ski slopes, well it is coming to the end of the season and set their sartorial sights on golf attire. More to the point create a range which sees you effortlessly transitioning from the golf course to the city, the Peak Performance Men’s Golf collection fuses high tech fabrication with non-typical golf wear fabrics like Neoprene, mesh and jersey to create a clean and contemporary silhouette. The collection redefines the essential kit for the young, modern golfer. The range is designed for great movement. Offering redefined classics, which additional benefits including pieces which are water repellant, breathable with a soft touch and stretch enabling a full range of movement on the golf course.
Our favourite piece is the Hawick Jacket. Giving you a weather proof shell protection. A sophisticated bomber that consists of everything a progressive golfer is looking for. This sleek, lightweight, all black, three layer jacket serves you Hipe ACE waterproof technology and high breathability for every weather eventuality.
”We are aiming for the dedicated and fashion-minded golfer who demands the best when it comes to performance and style. We have merged classic designs, today’s innovation with influences from the city and created a sophisticated yet edgy collection. It’s perfect for high performance players that want to stand out in a unique way” says
Johanna Holmer, Designer, Performance Golf.
