The iconic Italian Fashion House, Versace, release their latest incarnation into the world in the form of Dylan Blue, a new Male Fragrance range.
“Dylan Blue is the essence of the Versace man today. It’s a fragrance full of character and individuality, an expression of a man’s strength and also his charisma. I love how it takes traditional notes and scents and makes them totally modern, totally fresh for today, and tomorrow.” Explains the matriarch of the family Donatella Versace.
The launch of this scent, sees the Versace Family reunite with an old friend and long time collaborator, Uber Fashion Photographer, Bruce Weber, who created the accompanying imagery for the campaign to support this new launch.
Weber said of his inspiration for the campaign, “I’ve been watching lots of movies lately where the actors are mixed martial arts fighters. It seems like they are always proving themselves, so that the women characters will fall in love with them. I thought it would be interesting to do some photographs and make a film that dealt with this kind of relationship.”
The scent itself is a fougere composition, woody with with fresh aquatic notes, Calabrian bergamot, grapefruit and fig leaves at the top, develops with a heart of violet leaf, papyrus wood, organic patchouli, black pepper and ambrox. Mineral musks, tonka bean, incense and saffron wrap the composition up and give it a Mediterranean freshness.
Of course a commodity where you mix Donatella Versace and Bruce Weber is going to have an explosive element and that comings in the shapely form of Supermodel of the moment, Gigi Hadid teaming up the sexual chemistry with male model Trevor Signorino, the Dylan of the piece.
