French luxury skincare brand Biotherm launched its Biotherm Homme range back in in 1985 and for 30 years, It’s played a pioneering role in men’s skincare, creating solutions to respond to the specific needs of men’s skin, with products such as the breakthrough gel moisturizer Aquapower and the corrective anti-aging cream Force Supreme. Their in house scientists and innovators have been transforming the way men treat their skin. With new products and textures for men’s thicker, oilier skin that answer men’s everyday skin issues, feel great and help skin look better. The brand offers a complete range of over 80 advanced skincare solutions adapted to different skin types and concerns. All products within the range share the power of aquatic ingredients, which ensure light and invigorating textures.
Recently they announced an unique long-term partnership to develop a men’s grooming line with England’s football icon, David Beckham, to become Biotherm Homme’s first global ambassador.
Beckham’s first Biotherm Homme campaign, for the brand’s N°1 moisturizer Aquapower will break Next month with the collection, of both skincare and daily grooming products, will launch later in 2017.
“I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.” David Beckham.
