Forget dress down Friday ! – A’legions

But you said Smart -Casual ?!?!

Dress down Friday is simply not a good idea, someone always takes it too far and too literal. The workplace is no place for a cut off Motörhead t-shirt teamed with a pair of 3/4 length combat shorts and some knackered Reebok classics, worn with not a hint of irony, it just ruins it for us all.

New luxury clothing brand, A’legions, is on a mission to inject a new sense of style and individuality to the menswear market. Recognising that the formal menswear market can be at times formulaic and offer out-dated concepts of smart dressing, the launch of this interesting new brand is set to subvert the standard ‘shirt and tie’ dress code and introduce a whole new perspective on what it takes for a man to look his best.

Catering to the male consumer who want to look both smart and sophisticated but hasn’t got the time or inclination to accessorise with the traditional tie and cuff-links. By breaking away from straight-laced standards and allowing men to have fun whilst remaining formal. A’legions menswear offers luxury, ready-to-wear shirts that enable customers to look good with minimum effort. The shirts are designed to be worn without a tie, allowing the wearer to express themselves as an individual without feeling constricted by the buttoned-up barrier of the traditional shirt and tie.

Ease and comfort are at the forefront of the brand’s ethos, the shirts are hand-made from the highest quality Italian fabrics. The sizing of A’legions shirts also offering a unique perspective on the market as there is a three quarter inch collar difference between the S-XXL sizes as well as a choice between a custom and slim cut for all designs. This creates the perfect fit for all men no mater what your body shape or size is.

The Brains behind this concept are husband and wife team Mike and Cristina Woodall. Mike says of the idea, “I was frustrated by the lack of ready to wear shirts that are currently on the market. In our eyes, the gap was clear for busy, highflyers who want to order a shirt on Wednesday and know that they are going to look and feel their best at that special weekend event.”