We’ve all said it at some point or other, “Argh Clothes just aren’t made to last any more !!!” And it’s true in every sense of the word, I mean the term Fashion, things come in and out of Fashion seasonally. What we love to wear today will look tired and old at some point and once again in fifteen it twenty years time will be the height of style again, it’s the nature of this beast. But there are some things we just want to last and when it becomes too old to wear we feel a sense of bereavement akin to the loss of an old friend or family pet.
Don’t despair dear reader, in answer to your prayers, Tom Cridland, has just launched The 30 Year Sweatshirt. In a cry for sustainability in the fashion industry in the form of a premium crewneck sweatshirt backed up with a 30 Year Guarantee!!! Working in the Fashion Industry Cridland became tired of the unnecessary waste, created by poorly made clothes and wanted to move towards protecting our natural resources by making truly durable clothing.
His brand already has a star studded following in Leonardo DiCaprio, Ben Stiller, Brandon Flowers, Robbie Williams, Nile Rodgers and Daniel Craig all fans of their apparel.
Cridland works on the age old principle of it’s better to buy less but make sure what you do buy is special and The 30 Year Sweatshirt is an attempt to promote the concept of sustainable fashion. The Sweatshirt is ethically made using organic loopback cotton, reflecting our commitment to quality, respect for the environment and responsible production ethos.
In fact the brand is so confident the promise should you, without meaning to, cause the sweatshirt to tear slightly they’ll fix it immediately and pay for the return postage. In the unlikely event the elbow of the sweatshirt gets worn, they’ll sew on a beautiful elbow patch that will only add to the look of the garment.
