If your planning on being anyway where near the Brompton Road Area of Knightsbridge, London, over the coming days, MAKE SURE YOU HEAD DOWN TO HARVEY NICHOLS ! The emporium of everything of a Luxurious nature have team up with the providers of Trainer chic Fresh Laces. This unconventional pairing, but made in Sneaker heaven, have come together to offer customers the chance to snap up a pair of limited edition sneakers in its Knightsbridge flagship store. Influencers including Kanye West and Pharell Williams have assisted trainers in crossing over from sportswear into main stream fashion and Harvey Nichols is over the moon at the opportunity to delight sneakerheads with this brand new partnership.
Trainers aficionados, Fresh Laces was born out of the desire to create a sneaker and lifestyle platform where trainer enthusiasts gravitate to buy, sell and network with fellow sneakerheads. A key component of the Fresh Laces ethos is to understand and acknowledge the history of this style of footwear, identifying its movements, spotting emerging talent and setting the pace for future trends. Always one step ahead, Harvey Nichols is the first to team up with Fresh Laces to transform its men’s footwear offer into a sneakerhead haven.
Darren Skey, Head of Menswear at Harvey Nichols Says of this match up;
“Fresh Laces source limited edition kicks from around the world to cater for the growing sneakerhead community, who strive to possess the latest releases and the original classics or OG’s as they are known in the sneaker world from the early 90’s to present day. We are really excited to be teaming up with Fresh Laces to offer our customers something unique and different.”
The Fresh Laces Sneaker Spot will be the first of its kind in the UK and will host over a hundred exclusive Nike kicks such as the first Nike Air Yeezys, Patta Air Max 1s and Supreme Foamposites. These one-off styles will be replenished on a daily basis with more limited edition styles, providing true sneaker fans an opportunity to see and purchase rare and exclusive kicks. But remember once there gone there G O N E.
