Gant Rugger is quickly earning itself a reputation as a brand that just keeps on re-inventing and re-defining itself, since its re-launch in 2010, right thats enough re’s for now. Originally launched in 1973 as a menswear sub brand of the GANT brand, Gant Rugger appeals to a young, in attitude if not in years, consumer, interested in unique and authentic stories the pieces within its collections have to tell. The brand’s unique selling point is its contemporary take on American Sportswear that is style relevant but still heritage inspired in its look and feel.
For this Autumn the brand gives its unique take on the resurgence in the pastime of gardening, yes you read that right. The whole idea of returning to simpler times and being able to say, “Just picked this from the garden this morning.” Forget about the notion of gardening being just something your grandad does, its the new Rock n Roll Man !
The Brand says of this collection, “We wanted to use this green pastime as our foundation. We put togeth- er the coolest New York gardening dude ever, and worked to create him a killer wardrobe, but we guess it could work on you too. Nothing too perfect, nothing too fancy- but lush and overgrown, just like GANT Rugger. But don’t worry, we are still keeping things a bit contemporary with sharp lines and strong silhouettes.”
Key pieces from the collection include the down hoody, with an all-over leaf print and two-way zip front, the Flower Slacker slacks that feature a Japanese inspired flower print and of course to keep your tools in our selvage denim apron. Time to get them green fingers! Me thinks.
